San Francisco—April 29, 2002—Macromedia, Inc. (Nasdaq: MACR) today announced Macromedia ColdFusion MX, the rapid server scripting environment for creating rich Internet applications. Macromedia ColdFusion MX, previously code-named "Neo," brings the proven ease of use and productivity of ColdFusion to the highly scalable, standards-based Java technology architecture. ColdFusion MX offers innovations for creating rich Internet applications and working with XML, web services, and the Microsoft .NET Framework. A preview release of Macromedia ColdFusion MX is immediately available at www.macromedia.com/go/cfmxdl/.

"ColdFusion MX defines a new role for ColdFusion in the enterprise. With ColdFusion MX, we're making it incredibly easy for mainstream developers to create rich Internet applications and use XML and web services," said Jeremy Allaire, chief technology officer, Macromedia. "The new standards-based architecture and breakthrough ease of use for web services mean customers can harness the proven productivity of ColdFusion to enhance the return on their investments in Java and .NET Framework infrastructures."

ColdFusion MX is built on a breakthrough new architecture that delivers the scalability, reliability, and power of the Java platform without the complexity. Customers can deploy ColdFusion MX as a standalone server or on top of Java application servers, such as IBM WebSphere Application Server (see separate partnership announcement) and Sun ONE Application Server (see separate partnership announcement). As a result, organizations can use the proven productivity of ColdFusion to accelerate development projects with confidence that their applications can run on the industry's most powerful infrastructure. ColdFusion MX has already been embraced by Macromedia Alliance partners (see partner quote sheet). For details of new features in ColdFusion MX, visit www.macromedia.com/go/cfmxnew/.

"With its push for rich Internet applications and support for leading industry technologies in ColdFusion MX, Macromedia is taking the lead in enabling rapid, robust server-side development," said Gordon Benett, senior research analyst, Internet infrastructure, Aberdeen. "Macromedia ColdFusion MX builds on the openness of the standards-based J2EE architecture, while enhancing developer productivity through tag-based support for XML, components, and web services."

UPS, which has beta tested ColdFusion MX, has one of the world's largest intranet infrastructures supporting more than 85,000 users worldwide. Every facet of the company's internal workings has come to rely on the internal web to provide information in the quickest possible fashion.

"UPS relies on ColdFusion for the hundreds of global intranet applications that enhance our business every day," said Al Carvalho, UPS intranet systems manager. "The migration to ColdFusion MX was very smooth and introduces benefits such as XML and ColdFusion Components to our development platform. Macromedia Flash Remoting is an area that interests us for future applications. We think that Macromedia Flash Player, combined with the power of the UPS server infrastructure, shows promise for a better user experience."

Macromedia Dreamweaver MX (see separate release) offers complete support for ColdFusion MX features including enhanced code editing and development capabilities, integrated debugging, and powerful visual layout and prototyping. The comprehensive integration between ColdFusion MX and Dreamweaver MX offers developers unprecedented productivity in building ColdFusion applications.

Using the revolutionary new ColdFusion Components capability of ColdFusion MX, developers can easily encapsulate and reuse code to create well-structured applications that can be automatically accessed as web services or as remote services for Macromedia Flash clients using the integrated Macromedia Flash Remoting service.

The new Macromedia Flash Remoting enables ColdFusion developers to easily deliver remote services to Macromedia Flash clients. Using ColdFusion Components or the new support for server-side ActionScript, developers familiar with ColdFusion or Macromedia Flash can easily create applications that combine the responsiveness and functionality of client/server applications with the reach and low cost deployment of the Internet. Included as a native service within ColdFusion MX, Macromedia Flash Remoting also supports connecting Macromedia Flash Player clients directly to both the Microsoft .NET Framework and J2EE components.

Macromedia ColdFusion MX is an integral member of the new Macromedia MX product family which also includes Macromedia Flash MX and Dreamweaver MX. The Macromedia MX product family provides the best way to create and deploy rich Internet applications across leading platforms and devices.

PRICING AND AVAILABILITY
The ColdFusion MX family comprises two product lines. The ColdFusion MX Server line is expected to ship in June and a preview release is immediately available for download. Pricing for ColdFusion MX Server Professional Edition is $799 per server, with upgrades at $549; ColdFusion MX Enterprise Edition is $4999 per server, with upgrades at $2499. The ColdFusion MX Server line is specifically architected to integrate with the Microsoft .NET Framework. The ColdFusion MX for J2EE Application Servers product line is priced at $3399 per processor. Optimized versions of ColdFusion MX for Macromedia JRun, IBM WebSphere Application Server, and Sun ONE Application Server are expected to ship in the third calendar quarter of 2002. ColdFusion MX for BEA WebLogic Server is expected to ship later this year. Education, government, and volume licensing is available. Macromedia MX seminars will be held throughout North America, check www.macromedia.com/go/q103prseminar for more information.

ABOUT MACROMEDIA
Macromedia (www.macromedia.com) empowers millions of designers and developers to create effective user experiences across the widest array of platforms and devices. Through an open, integrated family of client, tool, and server technologies, Macromedia is driving a new generation of rich Internet applications that will radically improve the Internet experience.

PARTNERS PRAISE NEW FEATURES IN COLDFUSION MX

The following Macromedia Alliance Partners are already benefitting from the proven ease of use and productivity in Macromedia ColdFusion MX:

AcuteDesigns
"When we set out to create an enterprise level solution for vocational school administration, only one development solution met our needs: the combination of Macromedia Flash MX and ColdFusion MX. Macromedia enabled us to build a uniquely robust, user-friendly application in 70 percent of the projected time. Using the advanced capabilities of ColdFusion MX allowed us to capitalize on enterprise server technologies while implementing the dynamic features made available through Macromedia Flash Remoting."
- Richard Caruso, president, AcuteDesigns

BlueRoads
"We are already reworking our enterprise presales management software, BlueRoads EPM1, to deliver a user interface with an ease-of-use not seen in the industry before, based on integration between Macromedia Flash MX, Dreamweaver MX, and ColdFusion MX. Macromedia Flash Remoting is an easy yet very powerful way to help us bring enterprise information managed by ColdFusion and present it visually and in real time in our new rich client, using Macromedia Flash MX. We are very impressed by what Macromedia Flash MX delivers to enterprise level applications today."
- Axel Schultze, chief executive, BlueRoads

Dinamica Group
"The new XML features and web services integration in ColdFusion MX are wonderful, making it easy and fast to build and deploy web services and integrate with any type of content using XML. ColdFusion MX and Macromedia Flash Remoting have already enabled us to write a survey module that is twice as fast as the one based on parameters passed from ColdFusion using URL variables. The benefit of having a smart, rich client is immediately obvious once you start using it."
- Andrea Veggiani, web developer, Dinamica Group

EZone Media
"EZone Media is interested in building applications that use the building blocks of the next-generation Internet, and ColdFusion MX really lets us harness the power of XML and web services in simple, effective ways. ColdFusion MX speaks to and consumes web services in a way that perfectly crystallizes the power and promise of the technology and then gives you ways to deliver that information with the rich presentation layer offered through Macromedia Flash Player."
- Corien Kershey, president and CEO, EZone Media

G+A Electramedia
"G+A Electramedia built its entire ContentCenterV4 product on top of ColdFusion and we're already seeing amazing opportunities to extend the system using Macromedia Flash MX and Dreamweaver MX. Macromedia Flash is the best way to extend application abilities on the web and ContentCenterV4 customers like Mercedes-Benz Canada are already using this capability. Serving Macromedia Flash content dynamically through ColdFusion MX allows us to do so much more for our customers while simplifing site maintenance. Integration between Dreamweaver MX and ColdFusion MX will streamline team development."
- Paul Chato, president, G+A Electramedia

The Igneous Group, Inc.
"ColdFusion MX allows us to extend the rapid application development features that attracted us to ColdFusion in the first place. Now, with support for web services, the Microsoft .NET Framework and J2EE platforms all wrapped in one cost-effective solution, ColdFusion MX is really shining as the best way to harness the power of new technologies and platforms within a familiar development environment."
- Lisa Caras, vice president, The Igneous Group, Inc.

InvestEdge
"The web services and XML capabilities of ColdFusion MX are extremely powerful. Using other technologies, it would take me five weeks to integrate my applications, but with the new web services and XML capabilities of ColdFusion MX, I can do the same thing in one week."
- Roland Collins, chief technology officer, InvestEdge

Pangaea NewMedia
"ColdFusion MX achieves a perfect balance of powerful features and ease-of-use. We see it serving as the foundation for our Revista technology and the applications we will be building for our clients. The new component model, integrated with Dreamweaver MX, will streamline application development and add more stability and portability with web services. Macromedia Flash Remoting will enable us to create applications and expand our technology in ways that just weren't possible before. This is going to be a great toolset for developing rich and powerful Internet applications."
- Kevin Towes, chief technology officer, Pangaea NewMedia

Red Square
"We have employed the entire Macromedia MX product family in the development and deployment of a rich media website application, Itinerary Planner, for the highly successful e-commerce web site Youth Hostels of Australia (YHA). Not only have these tools removed many of the development barriers normally associated with rich media development, but the seamless integration of Macromedia Flash MX, ColdFusion MX, Dreamweaver MX and Fireworks MX allows you to build the applications you want, rather than compromising and accepting second best. Once again, Macromedia redefines the production workflow of Internet development."
- Tony Redhead, director, Red Square

RemoteSite Technologies
"ColdFusion MX delivers incredible design and development capabilities providing us an environment to implement best practices. The language simplifies the integration of complex technologies such as web services and XML, enabling developers to be more efficient and effective. The Java interoperability approach allows us to offer our customers a cost effective way to develop their web applications while still providing a standard infrastructure."
- Benjamin Elmore, chief technology officer, RemoteSite Technologies

SureFire Commerce
"SureFire Commerce is a payment solution provider that handled more than a billion dollars in transactions last year. As we look to extend our existing Java J2EE architecture through a web service platform, we plan to enhance the entire front-end of our business using Macromedia Flash MX, Dreamweaver MX, and ColdFusion MX. ColdFusion Components are definitely going to facilitate how we interface with our back-end Java systems. The integrated power of the MX suite of products will enable us to develop and deploy over our existing infrastructure, delivering immense, immediate value."
- Danny Chazonoff, senior vice president and chief technology officer, SureFire Commerce

Webworld Studios, Inc.
"Macromedia's new MX product delivers—really for the first time in the web development space—an easy-to-use, cost-effective platform to allow developers to overcome the limitations of HTML and develop truly user-friendly, browser-based interfaces that operate with amazing speed, ease, and richness. For example, user interfaces created with Macromedia Flash MX resolve the nagging and time consuming problems associated with cross-browser and cross-platform compatibility. Another example is the new component technology of ColdFusion MX. At Webworld Studios, we are using this new capability to design object-based systems and applications, providing us a very cost-effective approach for creating re-usable and modular code."
- John Stanard, CEO, Webworld Studios, Inc.