San Francisco—July 29, 2002—Macromedia, Inc. (Nasdaq: MACR) today announced the Macromedia Developer Conference 2002 (DevCon 2002), the premier event for Macromedia designers and developers to extend their skills and expand their knowledge base. The conference will feature more than 100 sessions designed to provide hands-on training and skills development for developers and designers using Macromedia products. Developers can now register for the conference, being held October 27-30 at the Walt Disney World Swan and Dolphin in Lake Buena Vista, Fla., and take advantage of an early registration fee of $895 per person—$155 off the regular price. To register, go to www.macromedia.com/go/devcon.

"With the launch of the Macromedia MX products this spring, there are a wide range of new skills and techniques that developers and designers will want to learn," said Kevin Lynch, chief software architect, Macromedia. "DevCon 2002 is a unique opportunity to get intensive training on the technology, access to the information from leaders in the developer community, and first-hand information on the long-term Macromedia product strategy and technology vision."

DevCon 2002 features more than 100 in-depth workshop and hands-on sessions that cover everything from basic web development to the most advanced techniques for building rich Internet applications with all of the Macromedia products. Attendees will have access to Macromedia engineers, leaders from the development community, and industry experts as well as a range of opportunities to connect with other designers and developers from around the world. As part of the event, Macromedia will also be hosting a special eLearning conference, giving attendees a unique opportunity to explore the latest products and strategies for implementing effective, cost-efficient online learning solutions. For complete details on the conference, go to www.macromedia.com/go/devcon.

In addition to the conference, usability guru Jakob Nielsen will deliver a one-day session prior to the start of DevCon that will explore how end users really use tools and applications based in Macromedia Flash MX on the Internet. The tutorial will summarize user data and turn it into actionable design guidelines that will dramatically enhance the quality of the user experiences you develop, and improve the productivity of your users. This usability event is not included as part of the DevCon registration cost. To register, go to www.macromedia.com/go/nielsennorman_devcon2002.

ABOUT MACROMEDIA
Macromedia (www.macromedia.com) empowers millions of designers and developers to create effective user experiences across the widest array of platforms and devices. Through an open, integrated family of client, tool, and server technologies, Macromedia is driving a new generation of rich Internet applications that will radically improve the Internet experience.