San Francisco, California—February 15, 2002—Macromedia, Inc. (NASDAQ: MACR) today congratulated Microsoft, Pepsi, and Playboy, which were recently selected as the best online advertising campaigns of 2001 at the Online Advertising Summit III. The campaigns, which included leading brands, were among the amazing examples of Macromedia Flash content being used to deliver expressive, branded advertising campaigns online.

"Clearly larger ads, using dynamic technologies like Flash, are the new standard in online advertising," said Jason McCabe Calacanis, editor in chief and CEO, Venture Reporter, which sponsored the awards. "Macromedia's technology has incredible reach and a large developer base making it the clear leader in the advertising technology space."

"Macromedia likes to focus attention on the amazing Macromedia Flash work that our customers do," said Eric Wittman, director of product management, Macromedia. "While Macromedia Flash provides users with the means to realize their creative vision online, the real stars of these ad campaigns are our customers."

Microsoft used Macromedia Flash to convey the multimedia features of Windows XP as part of its launch campaign. Pepsi promoted its Britney Spears ad campaign online, with the Macromedia Flash ads yielding the best performance, with a 10 percent click through rate. Playboy.com delivered entertaining 15-second "Hef Mega ads" for Jack Daniels created in Macromedia Flash.

ABOUT MACROMEDIA
Macromedia is passionate about what the Web can be. Its award-winning products empower designers and developers to efficiently create and deliver the most engaging experiences on the Web, and enable innovative Internet business applications. Headquartered in San Francisco, Macromedia has more than 1,400 employees worldwide and is available on the Internet at www.macromedia.com.