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Moxi Digital and Macromedia Partner to Embed Macromedia Flash Player into Next Generation Home Entertainment Platform
Moxi Incorporates Macromedia Flash into Moxi Media Center Creating Flexible Authoring Process and Enabling Partners to Deliver Customized Consumer Experience
 

Consumer Electronics Show, Las Vegas, NV—January 7, 2002—Moxi Digital, Inc. (formerly Rearden Steel Technologies, Inc.), a developer of advanced platforms and products for enhanced home entertainment, and Macromedia, Inc. (NASDAQ:MACR), today announced that Macromedia Flash Player 5 is a key component of Moxi's new entertainment platform, the Moxi Media Center.

Moxi, which also today unveiled the details of its product strategy and vision for dramatically enhancing and improving the home entertainment experience, will integrate the Macromedia Flash Player 5 throughout its entire platform including its user interface, the Moxi Media Guide, and core entertainment applications.

Moxi also plans to apply its software and hardware expertise to innovatively use Macromedia Flash for its media rich, intuitive, real-time user interface complete with advanced graphic effects. Since Macromedia Flash is central to the platform, graphic designers and user interface designers can develop for the Moxi Media Center using the software with which they are already familiar to create cost-effective customized user experiences. The relationship between the two companies enables the more than one million members of the Macromedia Flash developer community to easily create unique applications for Moxi's new home entertainment platform.

"The Moxi Media Center is the first platform to allow cable and satellite providers and content companies to utilize the user interface as a marketing, branding and entertainment vehicle. By integrating Macromedia Flash into our advanced platform, we're able to accelerate the development of our applications in addition to offering our partners the ability to easily create rich, customized experiences for their subscribers," said Steve Perlman, founder, president, and chief executive officer of Moxi Digital, Inc. "We're committed to partnering with category leading providers like Macromedia in order to offer the highest possible level of service and flexibility."

"The broad integration of Macromedia Flash across the Moxi platform clearly attests to the strength, versatility, and ease-of-use provided by Macromedia Flash," said Kevin Lynch, chief software architect, Macromedia. "Moxi has developed an exciting next generation entertainment platform that takes advantage of Macromedia Flash to quickly deliver rich, intuitive applications. This agreement clearly demonstrates the commitment of both organizations to advancing interactive technology and transforming the user experience."

From a customer perspective, the integration of Macromedia Flash throughout the Moxi Media Center provides Moxi's partners a flexible platform for delivering revenue-generating applications to consumers. In addition to being able to easily author new content, either themselves or by working with third party developers, partners can easily develop Macromedia Flash content for delivering an incredibly rich and highly customized interactive experience to consumers including: quickly and easily developing unique and dynamic user interfaces or skins; creating branded environments within the Moxi Media Guide; and integrating relevant e-commerce opportunities (i.e. up-sell a consumer the new DVD movie of their favorite actor).

The licensing agreement between Moxi Digital and Macromedia expands upon the existing relationship that began last year when Macromedia participated in Moxi's first round of funding through an investment from Macromedia Ventures.

ABOUT MACROMEDIA
Macromedia is passionate about what the web can be. Its award-winning products empower designers and developers to efficiently create and deliver the most engaging experiences on the web, and enable innovative Internet business applications. Headquartered in San Francisco, Macromedia has more than 1,500 employees worldwide and is available on the Internet at www.macromedia.com.

ABOUT MOXI DIGITAL, INC.
Founded in January 2000 by WebTV creator Steve Perlman, Moxi Digital, Inc. is focused on delivering a total home entertainment solution that enhances and improves the consumer experience. The Company will fulfill its consumer promise by providing advanced platforms, products and enabling technologies to broadband network operators such as cable, satellite and DSL providers. Moxi can provide a complete end-to-end solution including both hardware and software or specific components that are integrated into existing cable and satellite systems. The Company's first all-in-one home entertainment platform, the Moxi Media Center, is a combination digital set-top box, video and music jukebox, media server, Internet gateway, and firewall. Through this device, which costs about the same as a basic digital set-top box in a typical home configuration, operators can deliver revenue-generating video, music and data applications to subscribers. Headquartered in Palo Alto, California, the privately-held start-up has attracted $67 million in Series A financing from America Online, Cisco Systems, EchoStar Communications, Mayfield, Vulcan Ventures, The Barksdale Group, The Washington Post Company and Macromedia Ventures. For more information, please visit www.moxi.com.