San Francisco—May 29, 2002—Macromedia, Inc. (Nasdaq: MACR) today announced the immediate availability of an all-new product, Macromedia Studio MX, the essential suite of integrated tools for developing the full spectrum of Internet solutions, from simple HTML to the emerging class of rich Internet applications. Macromedia Studio MX combines the latest versions of market-leading Macromedia tools to provide developers with a streamlined, integrated product family focused on increasing developer productivity and return on investment. More than 2.4 million designers and developers already use a combination of the previous releases of the products available in the studio.

Macromedia Studio MX includes Macromedia Dreamweaver MX (shipping today, see separate release), Macromedia Flash MX, Macromedia Fireworks MX (shipping today, see separate release), Macromedia FreeHand 10, and a developer edition of Macromedia ColdFusion MX Server (shipping today, see separate release). The studio, with introductory pricing of $799, is available for immediate purchase from the Macromedia Online Store (http://www.macromedia.com/go/buystudiomx/). All of the individual products are also shipping today individually.

Macromedia Studio MX delivers a completely integrated experience. It offers common user interface standards and a consistent workflow to accelerate developer productivity. The consistent user interface elements include color management, drawing tools, code editing, a common property inspector, and panel management to make it seamless when moving between applications.

vFive (www.vfive.com/), a Macromedia Alliance member, used the products in Macromedia Studio MX to build the Boreal Mountain Resort website and its complementary rich Internet application, the MountainLink. The application features updated weather, ski lift status, mountain trail maps, video packs, and current news. By creating interactive elements with Macromedia Flash MX, dynamic pages with Dreamweaver MX, and optimized graphics with Fireworks MX, vFive was able to dramatically reduce development time for both the website and the application. The MountainLink application takes advantage of new capabilities in Macromedia Flash Player 6 to store data locally, which reduces the amount of bandwidth required and allows information to be viewed when the user is disconnected from the Internet. A ColdFusion MX content management system allows the client to easily keep the content on the site current.

"For projects like the Boreal Mountain Resort website and the MountainLink, Macromedia Studio MX makes the entire development process faster and easier," said Brian Ghidinelli, technology director, vFive. "Dreamweaver MX simplifies our workflow, as both our designers and developers now work together in a consistent development environment. The cross-product integration between Macromedia Flash MX and Dreamweaver MX reduces development time while the support in Macromedia Flash MX for standard components like scrollbars and list boxes, as well as video support, creates a better user experience for our projects."

Macromedia Dreamweaver MX enables developers to both design and code the full spectrum of solutions from websites to Internet applications. Macromedia Flash MX, which began shipping in March, enables the development of rich Internet applications and content that deliver the best user experiences with significant return on investment. Macromedia Fireworks MX provides the easiest way to create, optimize, and export interactive graphics in a single, web-centric environment. Macromedia FreeHand 10 provides customers with advanced illustration tools and a quick way to create vector illustrations for print, web, and Macromedia Flash. The developer edition of Macromedia ColdFusion MX is a non-expiring, full-featured edition that works on a single computer to enable customers to develop rich Internet applications.

PRICING AND AVAILABILITY
Macromedia Studio MX is immediately available from the Macromedia Online Store (www.macromedia.com/store/) with introductory pricing at $799. Information on upgrading from one or more Macromedia products is available at www.macromedia.com/go/studioupgrade/. Macromedia Studio MX will be available in Chinese, French, German, Italian, Japanese, Korean, Portuguese, Spanish, and Swedish at a later date. Education, government, and volume licensing is available.

ABOUT MACROMEDIA
Macromedia (www.macromedia.com) empowers millions of designers and developers to create effective user experiences across the widest array of platforms and devices. Through an open, integrated family of client, tool, and server technologies, Macromedia is driving a new generation of rich Internet applications that will radically improve the Internet experience.