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San Francisco and Tokyo—May 28, 2002—Macromedia,
Inc. (Nasdaq: MACR) and Toshiba Corp. today announced
that Macromedia Flash
Player support is available for the Toshiba's
GENIO e550G in the Japanese market. Macromedia Flash
Player is the leading rich client for Internet content
and applications across the broadest range of platforms
and devices. Macromedia
Flash MX contains new features and templates that
enable rapid creation of content and applications
for Internet-enabled devices. For more information
on Macromedia Flash MX, please visit www.macromedia.com/go/flashmx/.
"Toshiba recognizes the value Macromedia Flash
support brings to PocketPC devices, as it enables
companies to quickly build and deliver a wide variety
of content including rich interfaces and enterprise
applications that help GENIO users be more productive,"
said Mr. Shigekazu Hori, chief technology executive,
Toshiba's Mobile Communications Company. "Toshiba's
GENIO e550G is the newest addition to our Pocket PC
2002 product family, designed to offer business users
higher levels of performance and unrivaled expandability."
"Macromedia Flash is the standard for delivering
rich, interactive content to leading devices and platforms.
Macromedia Flash MX enables developers to be more
productive when creating content and applications
for smart devices such as the Toshiba's GENIO e550G,"
said Peter Meechan, vice president, Macromedia. "Developers
have told us that with Macromedia Flash MX they can
create rich applications and content for Pocket PC
five times faster than with traditional technologies
like C++, which translates into real cost savings."
Macromedia Flash MX is the fastest way to create rich
Internet content and applications with a better return
on investment. Companies like Toshiba benefit from
Macromedia Flash Player support by tapping into more
than one million developers able to create content
and applications for their device. Developers and
content providers save time and gain additional market
opportunities for their content and applications by
delivering Macromedia Flash content that can be created
once and used across PDAs and other smart devices
as well as on the desktop.
Many consumer electronics manufacturers and platform
providers are using Macromedia Flash content as a
value-added service to differentiate themselves from
their competitors by ensuring their customers have
rich user interfaces and content specifically tuned
for their devices, which also increases customer retention
and adds potential new revenue streams. Content and
applications can be easily created in Macromedia Flash
MX to run on devices that support earlier versions
of Macromedia Flash Player.
ABOUT TOSHIBA
Toshiba Corporation is a leader in information and
communications systems, electronic components, consumer
products, and power systems. Worldwide, Toshiba employs
over 176,000 employees, and generates annual sales
of over US$40 billion. Toshiba's Mobile Communications
Company delivers solutions and innovations in cellular
systems and personal digital assistants, including
the popular GENIO series of Pocket PCs. Visit Toshiba's
website at www.toshiba.co.jp/index.htm
ABOUT MACROMEDIA
Macromedia (www.macromedia.com) empowers
millions of designers and developers to create effective
user experiences across the widest array of platforms
and devices. Through an open, integrated family of
client, tool, and server technologies, Macromedia
is driving a new generation of rich Internet applications
that will radically improve the Internet experience.
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