MACROMEDIA FLASH VIDEO PROVIDES UNRIVALED ONLINE VIDEO EXPERIENCES FOR THE MEDIA AND ENTERTAINMENT INDUSTRY
FOX Broadcasting Company, Scripps Networks, and ImaginAsian TV use Macromedia Flash to bring immersive video to the web
NAB2005 - Las Vegas - April 18, 2005 - Macromedia (Nasdaq: MACR) today announced that leading media and entertainment companies, including FOX Broadcasting Company, Scripps Networks, and ImaginAsian TV, are adopting Macromedia Flash video to deliver high-profile, customized, seamless video experiences to millions of users worldwide.
With today’s audiences consuming more content online, companies need to employ more riveting methods of capturing and retaining viewers. Large media organizations are successfully expanding their brands and audiences with the creative freedom and interactive video provided by Flash video and Macromedia Flash Player. Because of the ubiquity of Flash Player, the media and entertainment industry can ensure that their viewers will instantly see Flash video content each and every time. Users can now effortlessly watch integrated, branded video regardless of their connection speed, platform, or browser, and without having to download a large media player. For more information on Flash video, please visit www.macromedia.com/go/flashvideo.
During a recent FOX.com redesign, FOX Broadcasting Company decided to include video content as part of the primary content on their home page. FOX.com now displays interactive Flash video thumbnails through a customized video player that reflects the company’s brand. The end result is a more powerful promotional message for primetime TV shows, a richer user experience, higher visitor volume, and greater length-of-stay per viewer, which all contribute to FOX’s rapid brand expansion.
"Gone are the days of playing video clips in boring pop-up windows and hoping the end user is getting our message," said Jack Johnson, director of development, new media, FOX Broadcasting Company. "With Macromedia Flash video, we are now able to present content in just about any way we can imagine and deliver our online video content in far more creative and compelling ways."
Scripps Networks uses Flash video for the informative HGTVPro Best Practices Videos, which are framed in seven different categories and detail everything from finishing interiors to installing insulation. While viewing the videos, users can interactively access supplemental information with an easy-to-navigate interface. In addition, Scripps Networks is able to target the advertising in each video and synchronize with other ads on the page.
"Macromedia Flash video provides interactive, time-stamped information at runtime, which is next to impossible with other media players," said Tim O’Hare, Flash developer, Scripps Networks. "By allowing video interaction and animating the video player to best suit our editorial needs, we can give our users a truly unique and enhanced HGTVPro experience."
As the United States’ first 24-hour, Asian-American network serving more than 12 million viewers, ImaginAsian TV relies upon its website to strategically provide consumers and advertising agencies with information about the channel. Vimation, an interactive video media agency, recognized that ImaginAsian TV required video as an integral part of the channel’s online communications strategy and built the Video Interactive Media (VIM) module with Flash video for the ImaginAsian TV website. Users can now instantly watch programming previews and navigate within the video to find additional information and special features. Advertisers are also able to leverage this video experience by incorporating ads within the video itself.
"By providing a creative and truly interactive solution, Macromedia Flash video opens the door to new online entertainment opportunities and for advertisers to reach the highly sought-after, Asian-American demographic," said Michael Huh, vice president of marketing and strategic development, ImaginAsian TV. "With the help of our agency, Vimation, we are able to leverage the capabilities of Flash to communicate the emotional quality of our shows, while allowing our audience to interact within a customized video environment."
Attendees of the National Association of Broadcasters (NAB) conference can learn more about Flash video by visiting the Macromedia booth, SL 4048, April 18 – 21, 2005 at the Las Vegas Convention Center.
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