Adobe Style Guide

Permission to Use the Adobe Brand

A company's brand encompasses its mission, philosophy and culture, and is symbolically expressed in everything we do—from engineering to customer service, from recruiting to employee training. Because marketing communications, including the Web, are the most widely seen expression of corporate identity, it is crucial to follow the guidelines found throughout this style guide.

Other companies cannot use the Adobe brand—either in print, multimedia, or on a Web site—without the express written permission of Adobe. Permission to use the brand can be obtained by sending e-mail to In general, permission to use the Adobe brand is granted only to companies with whom we have a direct business relationship.

Permission-Free Options for Web Developers

Web Player Buttons
Web sites using Adobe Flash or Shockwave technology may use the "Get Adobe Flash Player" or "Get Adobe Shockwave Player" buttons without written permission by following the player button usage guidelines.