Read the latest in email marketing.

We know that email is critical to your marketing efforts, but it’s not always easy to execute. Use the resources on this site to improve your program and reach your customers with more relevant and effective email campaigns.

Know where you stand.

As you take email marketing to the next level, it helps to know where you are today. See which of these email marketing strategies work for you.

Classic

You focus on the fundamentals, including list growth, segmentation, reactivation, personalization, cross-sell and loyalty email programs.

Dynamic

You’re incorporating digital channel insights, triggering emails based on consumer behavior and delivering more responsive and dynamic content made for mobile devices.

Contextual

You’re using contextual data to serve real-time email content such as location, date and time, and preferences to deliver helpful and compelling experiences.

What are your email strengths and priorities?

Get our latest email insights.

We work with some of today’s biggest brands and brightest minds in email marketing. Along the way we pick up interesting insights and effective strategies that we pass along to you.
 

View the latest blog posts.

  • Email Marketing
    Email in 2017: Harnessing the Power of Data and Creativity

    Email marketing remains the channel that delivers. Best known as the alpha channel or the workhorse of the cross-channel journey, email marketing in 2017 deserves to be reimagined to continue to surprise, delight and engage.

    Read more
  • Email Marketing
    Marketing Compliance —What to Consider When Rolling Out a Global Email Program

    Typically, the standards required by Internet-service providers (ISPs) and email-inbox providers are more stringent than what the law requires. ISPs have their own business objectives and are under no obligation to ensure email marketing reaches its intended recipients.

    Read more

Understand email strategy from beginning to send.

We like to share some of our latest webinars and conference presentations on the topic of email marketing. We hope you’ll find these helpful.
The Art and Science of Email Marketing
Email Deep Dive
Forrester Research: The Next Frontier of Email Marketing

See how our customers are improving their email approach.

JustAnswer accelerates campaigns by using powerful data.
See how we helped their email marketing by providing the resources to understand customer behaviors and and make campaigns more effective.

Learn Elsevier’s important discovery about its digital marketing strategy.
The international science and tech content publisher improved customer engagement by standardizing all campaign communications to one Adobe solution.

 

Traditional ESPs Aren’t Cutting it.

Read our report that tells you why traditional ESPs limit you with expensive services and outdated strategies. See how you can get so much more with the help of Adobe Campaign.

There’s still much to learn about effective email marketing.

Download the Art of the Click to learn the four critical qualities of great email experiences, and more!
 

Learn how to solve business problems.

Read our use-cases for best practices in email.