Adobe Campaign is constantly improving. See what’s new.
Adobe Campaign 17.5
Break through the digital barrier and connect to the physical world with Adobe Campaign Standard’s first offline channel, Direct Mail. This feature allows you to personalize and generate the file required by direct mail providers as part of your cross-channel campaigns. Leverage Direct Mail to reengage customers or to enhance the customer experience with a compelling tactile touchpoint driving customers to your app, website, or store.
Email BCC enables brands to save unique email messages sent to individual recipients, thus allowing brands to archive those messages. By adding a BCC email address to all emails, Adobe Campaign Standard customers can keep an exact copy of each email with this feature. This is a common legal requirement for the financial services industry and is helpful in assisting customer service centers in resolving conflicts in real time.
Adobe Campaign Standard 17.4
Enhanced image editing capabilities with the Creative SDK
The Creative SDK powers a complete set of features that enable email marketers to enhance images directly in the content editor when editing emails or landing pages. Create more beautiful content and improve efficiency by resizing, cropping, optimizing colors, and adding filters, text layers, stickers, and more directly in Campaign — all while resting assured the images you update are automatically updated with your changes.
Transactional push notifications
Push messages are now a supported channel in real-time Transactional Messages and Message Center. With two newly supported API calls, marketers can target app users in real-time with event-based triggers. Personalize push messages for known customers based on their profile data, behavior, and context to increase user stickiness and loyalty. Increase acquisition by targeting new audiences and incentivizing them to log in, build their profile, or convert. The API invoker must provide push tokens so that push messages can be delivered to unknown users. You can include other contextual data as needed for personalizing the push message. With the new addition on transactional push notifications, transactional messages are supported on three channels: email, SMS, and push notifications.
Recurring push notifications
Regularly target customers directly from a workflow as part of dynamic audiences. Use recurring push notifications to simplify expected periodic updates, such as weekly reminders, to drive mobile app engagement and adoption through new, rich, push-delivered media to enhance their overall experience.
Amazon Simple Storage Service (S3) connector
The Amazon Simple Storage Service (S3) connector can now be used to import or export data directly to or from Adobe Campaign to seamlessly take advantage of all data stored in the cloud. It can be easily set up in a workflow activity, and configuration is done from an external account.
Adobe Campaign 7
Adobe Campaign v7 is a new major version that brings sophisticated data management capabilities and an entirely new user interface, including a new home page, new styles, and new icons to improve visibility, navigation, and consistency within the solution. Both console and web user interfaces benefit from an overall improved user experience.
Adobe Campaign v7 also adds advanced campaign management capabilities including data connectors to large databases and CRM systems such as Microsoft Dynamics 365, Salesforce CRM, and Oracle On-Demand. You can also create custom connections to your broader marketing ecosystem. Add multiple offline channels into the cross-channel mix, inbound interactions for call center, and web and distributed marketing for complex organizations.
Adobe Campaign Standard 17.2
Dynamic Reporting provides a new generation of fully customizable and real-time business reports. Based on visual dynamic pivot tables and graphics, this feature lets you drag and drop variables and dimensions to analyze the efficiency and effectiveness of your marketing campaigns. Dynamic reporting also enables you to create your own business reports from scratch and save them for later use.
With the Adobe Campaign and Dreamweaver integration, you now have an integrated process for creating email campaigns with Adobe solutions. You can edit Adobe Campaign emails in Dreamweaver and have the content seamlessly synchronized between both solutions. Streamline email creation and decrease time to market while utilizing creativity and maintaining strong version management and controls in a creative-focused environment.
Manual send-time optimization
Define a custom send time for each recipient at both the delivery or workflow levels to boost your open and click rates. Caliber send time so recipients in different time zones receive the message at the best time for their location, or have every recipient receive the message at the best date and time defined by a formula to always catch them at the ideal moment.
Push notification improvements
The push notification channel has been enhanced with a new user experience and several features, including a new authoring interface, silent notifications, interactive push notifications, rich content support, and a payload size calculator. Leverage these improvements to refine your overall mobile marketing programs as rich messages lead to stronger customer engagement and increased revenue.
Workflows: Signal activity
With the ability to trigger one workflow from another using the new Signal activity, marketers can now support more complex customer journeys. This allows for streamlined workflow processes and more control and monitoring of sequences between workflows for a better understanding of each customer's journey. Several workflow activities have been updated, including End Activities, specifying which workflow to trigger after an activity has been executed, and Update Data Activities, adding an End Activity that triggers another workflow.
Workflows: Read audience activity
Simplify your targeting process by selecting and refining your existing audiences in one activity for quicker time to market while freeing up more time to create rich, compelling content.
Points of Interest data
Points of Interest data integrates Adobe Campaign with Adobe Analytics for Mobile. Target your mobile app users by collecting data from their frequently visited locations (points of Interest) when they open your app. Send personalized messages based on the users’ locations to create contextually engaging experience for your customers. This channel leverages the mobile core service’s SDK.
Link resources at any level to the profiles or services found in Adobe Campaign through this API to extend the power of Adobe Campaign across your organization.
Adobe Campaign Standard 17.1
Log export for external reporting
Export logs such as delivery and tracking logs to process and distribute them in your preferred reporting or BI tools. Leverage a simple workflow with incremental queries to automate the regular export of new logs based on different queries, including Incremental queries, where you can use the date field to retrieve new or updated data. Leverage data from Adobe Campaign in the way that best suits your organization.
Marketing capabilities for transactional messages
Send personalized transactional messages based on your customer profiles. Apply marketing typology rules such as Blacklisted address, include the unsubscription link within the messages, add the transactional messages to the global delivery reporting, and leverage transactional messages throughout the customer journey to enhance the overall customer experience.
Transactional Messaging API
The Transactional Messaging API is now available through adobe.io, making it easier to use the adobe.io platform's reporting and monitoring capabilities. Authentication is now carried out using the adobe.io token-based authentication instead of IP whitelisting, making the security process simpler. All APIs are now integrated on a single platform, making it simpler than ever to add transactional messaging capabilities to your integration if you already support the Profile and Services API.