Real talk with your customers. In real time.

Marketers often have to maintain hundreds of promotional offers. With Adobe Campaign, a centralized recommendation engine automates the process of selecting personalized, relevant offers and delivers them across channels — in real time.

Automate personalization

With an engine that picks the right offer from a central catalog, you can automate personalized offers.
 

Define business rules

Use business rules to easily define which customers are eligible for offers. Decide the priority of multiple offers using static and calculated weightings.
 

Integrate customer profiles

Adobe Campaign builds rich customer profiles in real time, allowing you to deliver more relevant and personalized offers as customer activities change.
 

Discover our real time interaction management tools.

Intuitive user interface

Get full visibility of offer availability on each channel and streamlined visualization of business rules and offer catalog with the offer dashboard.
 

Integrated content design

Design content within Adobe Campaign or external content systems and leverage best practice definitions for each channel.
 

Offer simulation and analysis

Monitor and measure the impact of every recommendation through dynamic reporting and simulation to provide business visibility.
 

Validation and publication process

Use role-based processes to design content and then route work for approval before going live for increased accountability, efficiency, and marketing accuracy.
 

Transactional messaging

Send operational confirmation messages to contacts, which can include embedded upsell and cross-sell offers to optimize effectiveness.
 

External data sources

Integrate with other external scoring models and algorithms.
 

Social-local-mobile strategies

Create location-based, real-time recommendations that can work with third-party IP databases to push proactive messages based on geographical information.
 

Optimized digital experience

Use real-time behavioral data to provide unique digital experiences to anonymous prospects as well as authenticated contacts.
 

Personalization with an elegant touch.

L’Occitane, a global cosmetics and natural beauty products brand, uses Adobe Marketing Cloud to pamper customers with personalization.
 
"Adobe Campaign lets us interact with customers in real time to give them a richly personalized, interactive experience across channels. Now, we can centrally push the right offer at the right time to the right person."
 
— Mathieu Staat, Director for Digital in Europe and CRM Worldwide, L’Occitane
 
 

The ideal email campaign has a formula.

Read the latest research and insight on email excellence, including strategy tips and best practices.
 

Explore all of our solutions.

Read our use-cases for best practices in Campaign.