Build audience profiles that you can use anywhere.

What is Adobe Audience Manager?

It’s a data management platform that helps you build unique audience profiles so you can identify your most valuable segments and use them across any digital channel.
Understand your audiences.
Get a complete view of your audience by combining all of your data sources in one place.

Create new segments.

Continually discover and organize new, valuable segments for smarter targeting and personalization.

Advertise effectively.

Make your ad campaigns more productive by targeting specific segments on any platform.

See what Audience Manager can do.

Combine information from online, offline and second- and third-party sources to create complete audience profiles.
Conveniently target specific profiles on any content delivery platform, like content management systems and ad servers.
Identify, measure and target people as they move across screens and devices.
Identify prospects who are similar in behavior to your most valuable customers, so you can extend your reach.


Audience Manager for advertisers.

Advertisers can grow their revenue and customer base through unified, actionable views of their audiences. Combine attributes from all of your data sources into high-value audience segments for ad targeting.



Audience Manager for publishers.

Publishers can sell advertisers their unique, targeted audiences — not just impressions. Identify the audience segments that are unique to your business.

We keep up on the latest so that you can, too.

Follow our blog to learn the latest thinking, strategies, and challenges when it comes to audience management. We’re finding the answers to the questions you’re asking.

See how our customers use Audience Manager.

See how the media giant provides a better experience to its customers by understanding their customers’ experience.

Understand how the worldwide publisher gets the right content to the right audience, no matter where they are.

See how this leading PC manufacturer increased click-throughs by 495% by optimizing their PC Finder tool.

When new becomes standard, we make it new again.

Adobe has been named a leader in the Forrester Wave™: Data Management Platforms, Q4 2015. Read the report to find out why we were named a leader and how Adobe Audience Manager can help your business.