Social ad management

Effectively create, manage and optimize social ad campaigns on Facebook and Instagram at scale with Adobe Media Optimizer, using unique data signals to maximize impact.

Manage social campaigns, no matter the scale.

Confidently create, manage, optimize and scale ads for Facebook and Instagram using our unique preview environment, which enables you to safely edit ads in bulk prior to launch. Take performance to new levels with our portfolio budget optimization feature.


Continue marketing across touchpoints and channels.

Retarget to high-value audiences with Search Retargeting and Dynamic Product Ads. Drive cross-channel insights with integrated workflow, optimization and reporting interfaces for social, search and display.


Inform your social ad strategy with integrated analytics.

Use metrics from your websites through Adobe Analytics to better inform social ad buying and optimization, and get real-time metrics on your social ads.


Partner with Adobe and Facebook.

Adobe Media Optimizer is a badged Facebook Marketing Partner with Ad Technology specialty. Get global in-market support across self-service and managed service options for Facebook and Instagram advertising.

See how our customers are strengthening the impact of their social ads.

Using Adobe Media Optimizer, Thomson tested creative content at scale, gaining insights on cross-device exposure that elevated conversion intent.

Learn how Safeway builds brand awareness, engages loyalty club members and promotes products across Facebook.

See how First Choice reaches out to their customers on Facebook with new combinations of creative and placement targeting to the right audiences.

Facebook advertising can benefit customers and marketers.

Take a look at the ADI Digital Trends report to learn how to increase click-through rates on Facebook's paid social ads.