You need new customers.
Here’s how to attract the best.
In this example, you work in the financial industry. You may be a marketing manager or in charge of digital sales. Regardless, you’re trying to figure out how to improve your digital plan to acquire more customers. In the past, you’ve only had mediocre results, and the new customers from digital leads haven’t been the best. You’ve done well with traditional marketing, but you’re getting pressure to show results on your digital channels.
To remain the United States’ largest distributor of pipes, valves, and fittings, Ferguson relies on extensive website testing. And with the right tools, they’ve been able to figure out what works for their visitors and continue to deliver online experiences that win customers over year-after-year, resulting in a revenue boost of 381 percent per site visitor.
To understand your customers, capture more data.
All your customers. All combined into segments.
A better experience is a personal one.
Where it all comes together.
Better results. Better customers.
Now that you really know your customer segments and you’re creating experiences that are relevant to them, you can find and nurture the right customers on your digital channels. You can even connect these same profiles to your traditional media. Which means you can now show better results for your digital acquisition plans and budget.
In the past, to create such a unified digital marketing plan, you would need to cobble together a series of point solutions. Today, Adobe Marketing Cloud unifies all these marketing tools into one integrated solution. No one else offers such deep integration with analytics, data management, optimization, and personalization.