Test combinations in real time and find the winner faster.
Quickly discover which offers, experiences, and messages truly engage your visitors. Adobe Target removes the coding and setup hassles of A/B testing, so it’s easy to see your visitors’ responses to experience variations in real time and instantly adapt your site, app, kiosk, or any digital touchpoint to meet their needs.
A/B testing is just the beginning.
Adobe Target builds a bridge between testing and personalization. Test one experience or thousands. One-click automation powered by Adobe Sensei delivers profitable results faster and personalizes at scale.
Easy three-step setup.
Add a single line of code to enable testing. It only takes three steps to create an A/B test in just minutes. Seriously.
Optimize in one click.
In a single click, push more traffic to the winning test variation with Auto-Allocate, or automatically personalize experiences for each visitor with Auto-Target.
Many devices, one person.
Visitor behavior varies across touchpoints. No matter where they connect, Adobe Target can deliver a consistent experience based on a single visitor profile.
Built for digital evolution.
Test everywhere. Even on the latest advancements — single page apps, server-side optimization, and Node.js. And if you want to test and personalize client- and server-side, go ahead.