Personalization pays off. Especially when you automate and test it.

Adobe Target

What is Adobe Target?

It’s a complete optimization solution that allows data-driven marketers to rapidly experiment and create high-converting personalized experiences.
Conversation Rate Optimization

Conversion rate optimization

Engage and convert more by testing to improve every stage of the customer journey.
 
Content Personalization

Personalization

Deliver relevant, engaging experiences across all digital interactions using any data source.
 
Mobile

Mobile app optimization

Test and personalize the app experience based on user behavior and mobile context.

Adobe Target creates over $600 million revenue uplift for our customers every year.

Vodafone
 

200,000

monthly unique visitors accessing its mobile app.
 
Marriott
 

50%

increase in Marriott Reward enrollments.
 
NetApp
 

170%

increase in click-throughs.
 
Dell
 

15%

lift in conversions.

See what Target can do.

Easily set up, test, and deliver targeted experiences to your customer segments.
 
Use self-learning algorithms to create unique engagements for each visitor.
 
Increase mobile engagement and revenue with A/B testing and geolocation targeting.
 
Automatically present personalized recommendations to your customers based on their behavior and relevant data.
 

 

Testing takes only a few clicks.

See how easy it is to use Target.

 

 

Find out if your targeting stacks up.

Discover your strengths and learn where to focus your efforts for better web optimization with our Target Self-Assessment Tool.

 

Make room for improvement.

Learn the best online optimization strategies for boosting your bottom line with our ROI calculator.
 

Put your marketing to the test.

Read our guide Finding Eureka to learn steps to master the science of online testing and optimization.
 

Learn how to solve business problems.

Read our use cases for best practices in marketing optimization.