Turn your insight into action.

What is Adobe Analytics?

It’s the industry-leading solution for applying real-time analytics and detailed segmentation across all of your marketing channels. Use it to discover high-value audiences and power customer intelligence for your business.

Gather deeper insights with Analytics add-ons.

Analytics for Mobile Apps
Improve mobile app discovery and engagement with integrated app analytics, messaging and intelligent location marketing.

Analytics for Video
Standardize content and advertising measurement of viewer engagement across digital devices and platforms.

Analytics Premium: Attribution
Measure the true impact of your marketing campaigns and channels on customer acquisition.

Analytics Premium: Predictive Intelligence
Make forward-looking decisions and enable data-driven responses to real-time customer activities.

Analytics Premium: Customer 360
Understand the entire customer journey across multiple channels, delivering relevant and timely content to prospects and customers.

Analytics Premium Complete
Use 360-degree customer views, powerful predictive models and algorithmic cross-channel attribution to drive your digital marketing.

See what Analytics can do.

Why create a separate mobile app analytics silo? Adobe Analytics for Mobile Apps lets you keep all your analytics together.
Create personalized experiences for your visitors by understanding their unique attributes, behaviors and preferences.
Easily analyze customer data to predict the success of your campaigns and maximize the impact of your ad spend.
React instantly to visitor trends with real-time reports that give you a second-by-second view of customer engagement.

Don’t just analyze data. Get a complete understanding.

With Analytics Premium Complete, you receive all the capabilities of Adobe Analytics, including all three premium add-ons.

Predictive Intelligence

Use a live stream to observe and respond to customer actions in real time. Impact Analysis helps you understand the elements influencing your business, and propensity modeling enables you to score visitors based on what you think they will do.

360-degree customer analysis

Audience enrichment helps you tie together and act on customers’ online and offline behavior. Use audience clustering to bundle individuals based on similarities like location or behavior. With web-to-call-center optimization, lower call center volume and cross-sell more effectively.

Cross-channel attribution

Retroactive event processing helps you understand your customers over time and across channels. Use fully correlated data sets to tie online marketing efforts to offline sales. Algorithmic attribution helps you assign conversion credit across all touchpoints to understand the effectiveness of your efforts.
Use the combination of these three views to make detailed, customer-focused marketing decisions.



Assess your digital analytics needs.

Getting the most out your data as an organization has a lot to do with knowing your strengths and weaknesses with enterprise analytics. Use the Adobe Analytics Self-Assessment tool to find out exactly where you stand and what you need from our digital analytics solution.


We’re the leader in web analytics. Forrester agrees.

See the latest Forrester report and why Adobe Analytics is recognized as a leader.