Turn your insight into action.

What is Adobe Analytics?

It’s the industry-leading solution for applying real-time analytics and detailed segmentation across all of your marketing channels. Use it to discover high-value audiences and power customer intelligence for your business.

Gather deeper insights with these Adobe Analytics solutions.

Adobe Analytics: Mobile Apps
Improve mobile app discovery and engagement with integrated app analytics, messaging and intelligent location marketing.

Adobe Analytics Premium: Customer360
Understand the entire customer journey across multiple channels, delivering relevant and timely content to prospects and customers.

Adobe Analytics Premium: Complete
Use 360-degree customer views, powerful predictive models and algorithmic cross-channel attribution to drive your digital marketing.

Adobe Analytics: Video
Standardize content and advertising measurement of viewer engagement across digital devices and platforms.

Adobe Analytics Premium: Attribution
Measure the true impact of your marketing campaigns and channels on customer acquisition.

Adobe Analytics Premium: Predictive Intelligence
Make forward-looking decisions and enable data-driven responses to real-time customer activities.

See what Analytics can do.

Why create a separate mobile app analytics silo? Adobe Analytics for Mobile Apps lets you keep all your analytics together.
Create personalized experiences for your visitors by understanding their unique attributes, behaviors and preferences.
Use predictive analytics to better serve your customers and make more intelligent, forward-looking decisions.
React instantly to visitor trends with real-time reports that give you a second-by-second view of customer engagement.

Don’t just analyze data. Get a complete understanding.

With Analytics Premium Complete, you receive all the capabilities of Adobe Analytics.

Predictive Intelligence

Go beyond what your customers did yesterday, or
last week, and start making decisions on what your customers are doing now — or what they will do. Use advanced analytics to know exactly what impacts your business, and make more informed decisions based on future customers and opportunities.

360-degree customer analysis

There’s a lot more you can know about your customers besides what they do on you website. Enrich your customer profiles with online and offline information to better understand who they are and how how you can present each one with a more personalized experience.

Cross-channel attribution

Understand how your paid, owned and earned media really drive your business. Use algorithmic attribution to determine the impact of each marketing touchpoint and how your customers are moving from acquisition to conversion.
Use Adobe Analytics to make data-driven, customer-focused marketing decisions.
Use the combination of these three views to make detailed, customer-focused marketing decisions.



Assess your digital analytics needs.

Getting the most out your data as an organization has a lot to do with knowing your strengths and weaknesses with enterprise analytics. Use the Adobe Analytics Self-Assessment tool to find out exactly where you stand and what you need from an analytics solution.

Born in web analytics. A leader in marketing analytics.

We’re named a leader in the first ever Gartner Magic Quadrant for Marketing Analytics.