Mobile app analytics

Know why they come to your apps.

Know why they stay. And know how to keep them.

Like no other solution on the market, our mobile app analytics give you unmatched insight into your customers’ mobile app engagement. Understand the role of this engagement in your overall brand experience — both how it can be improved and how it can strengthen and support other channels.
Apply intelligence to your mobile app analytics
 
Apply intelligence to your mobile app analytics.
Our unique advancements in data science offer powerful mobile analytics and multichannel views of your customers.
 
Drive mobile app engagement
 
Drive mobile app engagement.
Analyzing deep insights of app user acquisition and loyalty gives you the kind of direction you need to increase engagement.
 
Experience unparalleled data integration
 
Experience unparalleled data integration.
Unmatched data integrations inside and outside Adobe Marketing Cloud help you strategically position your apps within your broader multichannel experience.
 

Customer intelligence:

The next step in mobile app analytics.
Dive deep into the strengths and opportunities your apps present. We give you detailed insights into the ways your customers use your apps and show you what that experience means to the rest of your business. In other words, it’s not only app analytics. It’s mobile customer intelligence.

Powerful data science.

Mobile workspace
 
NEW — Mobile workspace
Analyze your data from different dimensions by using a drag-and-drop ability to view any data variables across relevant reports.
 
Smart calculated metrics
 
Smart calculated metrics
Build, manage, and curate smart metrics automatically to give you quick business insights.
 


Cross-channel view.

Mobile workspace
 
Advanced Segmentation
Compare segments side by side to identify new audience opportunities, gather insights, and track behavior changes.
 
Mobile workspace
 
Customer Attributes
Classify metrics and dimensions to store and track customer journeys throughout the mobile and web experience.
 

Business insights.

Mobile Starter Projects
 
NEW — Mobile Starter Projects
Get out-of-the-box answers to common business questions.
Flow exploration
 
NEW — Flow exploration
Gain insights into app usage so you can make adjustments to improve customer experience, conversion, and retention.
Advanced fallout
 
NEW — Fallout analysis
Analyze where customers are falling out and know where they’re going instead.
Custom histograms
 
NEW — Custom histograms
Identify high-value users and understand the distribution of users across any custom event.
Intelligent Alerts
 
Intelligent alerts
Build and manage rules-based alerts and send them by email or SMS.
Lifecycle metrics
 
Lifecycle metrics
Understand users, sessions, launches over time, versions, operating systems, and other popular usage KPIs.
Cohort analysis
 
Cohort analysis
Segment user groups and understand retention rates over time.
 
Anomaly detection
 
Anomaly detection
Discover and understand unexpected events by analyzing data that may be statistical outliers.
Contribution analysis
 
Contribution analysis
Discover hidden patterns to explain statistical anomalies and identify correlations behind unexpected customer actions.

Mobile app engagement:

Don’t just make your apps useful. Make them essential.
Thoughtful mobile app engagement helps you create apps that become increasingly valuable over time. Use tools that will help you elevate apps to “can’t live without” status, and allow apps to contribute to your bottom line.

Acquisition tracking.

Campaign acquisition tracking
 
Campaign acquisition tracking
Create, measure, and optimize effective acquisition channels like revenue, launches, and users to find and retain high-value customers.
Deep linking & post backs
 
Deep linking and postbacks
Measure and report on acquisition and reengagement campaigns using attribution and deep linking.

Marketing automation.

Intelligent location monitoring
 
Intelligent location monitoring
Segment and track app users based on points of interest and apply geofencing to effectively determine real-time user engagement.
Push notifications
 
Push notifications
Drive reengagement with your app users to improve user retention and loyalty.
In-app messaging
 
In-app messaging
Boost real-time user value in the moment, and drive cross-sell and upsell successes with actively engaged high-value customers.

Don’t just know your customers today. Know them tomorrow.

See why we’re a Leader in Gartner’s 2016 Magic Quadrant for Digital Marketing Analytics.
 

Understand the mobile path of your customers’ journey.

RBS
 
See how the Royal Bank of Scotland boosted loan applications from mobile devices by 20%.
Turkcell
 
Learn how Turkcell used in-app messaging to increase the relevance of the telecomm experience.

Learn how to solve business problems.

Read our use cases for best practices in mobile analytics.