Data fuels action.

Use data to get a real-time understanding of your business.
Mobile app analytics
Gain a deeper understanding of your mobile app users and your mobile campaign right from your desktop, smartphone or tablet.
Ad hoc analysis
Ask any question at any time. Drill deep into your data in real time to find unique customer insights, associations and opportunities.
Real-time automation
Rather than just analyzing big data, act on it with automated real-time and rules-based decision-making tools.
Marketing intelligence
Efficiently analyze, discover and act on your data from a single view.

Born in web analytics. A leader in marketing analytics.

We’re named a leader in the first ever Gartner Magic Quadrant for Marketing Analytics.
We’re named a leader in the first ever Gartner Magic Quadrant for Marketing Analytics.
Link previously unknown data to known sources. With a single click, show what elements of your marketing are working.
Identify new and high-value segments through unlimited dimensional breakdowns and segment comparisons.
Live stream
This real-time stream of data helps you monitor campaigns, fix problems and jump on opportunities.

Reports and dashboards
Organize and visualize any data in quick-reference dashboards and detailed reports. Share dashboards and reports through email and mobile.
Cross-channel analysis
Understand the customer experience across all of your touchpoints — both online and offline.
Interactive visualization
See the relationship between data sets with easy-to-use graphic visualizations.
Data storage and APIs
Direct all of your data to one secure location and integrate it with Adobe Marketing Cloud.






Learn how to solve business problems.

Read our use-cases for best practices in Analytics.