Build audience profiles that you can use anywhere.

What is Adobe Audience Manager?

It’s a data management platform that helps you build unique audience profiles so you can identify your most valuable segments and use them across any digital channel.
Understand your audiences.
Get a complete view of your audience by combining all of your data sources in one place.

Create new segments.

Continually discover and organize new, valuable segments for smarter targeting and personalization.

Advertise effectively.

Make your ad campaigns more productive by targeting specific segments on any platform.

See what Audience Manager can do.

Combine information from online, offline and second- and third-party sources to create complete audience profiles.
Conveniently target specific profiles on any content delivery platform, like content management systems and ad servers.
Identify, measure and target people as they move across screens and devices.
Identify prospects who are similar in behavior to your most valuable customers, so you can extend your reach.


Audience Manager for advertisers.

Advertisers can grow their revenue and customer base through unified, actionable views of their audiences. Combine attributes from all of your data sources into high-value audience segments for ad targeting.



Audience Manager for publishers.

Publishers can sell advertisers their unique, targeted audiences — not just impressions. Identify the audience segments that are unique to your business.


Why is a Data Management Platform crucial for your digital business?

Read this report for detailed insights into how a Data Management Platform (DMP) fits within a company’s portfolio of marketing technology assets.