Everyone loves getting exactly what they want.
Present the kinds of relevant and personal experiences that keep your customers coming back.
Understand what your customers want by seeing how they navigate through your site.
Easily set up and run tests — even several at the same time — to determine the best offers, messaging, and content.
Automate targeted content to individual customers with our self-learning algorithm.
Profiles and audiences
Create a single profile in Adobe Marketing Cloud that you can share between solutions with the check of a box.
Use simple multivariate tests to get a clear understanding of the best opportunities for delivering targeted content.
Use preset or customized rules, including those defined by visitor location, to target content to a specific audience.
Learn how to solve business problems.
Read our use cases for best practices in Target.