Answers to your “how do I do this” questions.

Learn useful insights from a variety of digital marketing scenarios.

Real-world examples for worldwide marketers.


Data-Driven Marketing


We now work in a world where data answers the questions you wish you knew to ask. See how advanced analytics no longer just informs—it predicts. So you can turn predictions into actions.
Increase conversion rates with testing.
Predict what your customers need.
Get a 360-degree view of customers.
Grow audiences with customer intelligence.
Make every customer experience personal.
Attribute every channel and experience.


Find more high-value customers.

Customer Experience


Consumers want their brand experiences to be consistent across every device. Learn how to create seamless, amazing experiences that build lasting customer loyalty.
Create a consistent customer experience.
Master content across channels.
Build a solid digital foundation.
Simplify digital onboarding for finance.
Elevate digital shopping experiences.
Make enrollment painless and paperless.
Give travelers offers in real time.



Cross-Channel Marketing

Customers jump from one channel to the next, creating countless opportunities to interact with your brand. Learn how to deliver the right message to the right audience on the right channel.
Activate and grow your audience.
Activate and grow your audience.
Deliver the best offer every time.
Deliver the best offer every time.
Guide every customer.
Guide every customer's journey.
Deliver relevant and timely experiences.
Deliver relevant and timely experiences.
Deliver emails in context.
Deliver emails in context.
Personalize each touchpoint.
Orchestrate campaigns across channels.





Marketing for mobile requires providing personal experiences to unique users on different devices. Learn how to build intuitive mobile experiences and make mobile a strength for your business.
Create apps for business impact.
Engage audiences with mobile apps.
Quick video delivery to every device.



Programmatic Advertising


New technology, growing channels, and shifting customer data make ad buying an increasingly complicated process. Learn how to simplify the process and improve ad performance.
Acquire more customers faster.
Personalize advertising in context.
Define your audience.
Efficiently reach your target audience.