Data fuels action.

Use data to get a real-time understanding of your business.


Discover audiences with enterprise-grade analytics.

Empower your decision making with accurate, timely, and insightful data. With drag-and-drop segment building and customizable reporting, you can discover your high-value customers and the best ways to engage them.


Multichannel customer intelligence for the enterprise.

Understand your customers, find new insights, and identify issues — all with real-time, multichannel data. Measure the effectiveness of your mobile apps to understand how people interact with your digital experiences across devices.


Advanced machine learning and deep customer intelligence.

Take advantage of machine learning and AI to discover deep insights and uncover hidden opportunities. Use experiential data from cross-channel marketing and advanced analytics to get the most complete picture of your customers' journey.

Don’t just know your customers today. Know them tomorrow.

See why we’re a Leader in Gartner’s 2016 Magic Quadrant for Digital Marketing Analytics.

Analysis Workspace

Simplify the visualization, analysis, and sharing of complex sets of data.
Segmentation IQ
Quick and easily know the differences between customer segments — right out of the box.
Reports and dashboards
Organize and visualize any data in quick-reference dashboards and detailed reports. Share dashboards and reports through email and mobile.

Data storage and APIs
Direct all of your data to one secure location and integrate it with Adobe Marketing Cloud.
Link previously unknown data to known sources. With a single click, show what elements of your marketing are working.
Identify new and high-value segments through unlimited dimensional breakdowns and segment comparisons.
Mobile app analytics
Gain a deeper understanding of your mobile app users and your mobile campaign right from your desktop, smartphone or tablet.
Ad Hoc Analysis
Ask any question at any time. Drill deep into your data in real time to find unique customer insights, associations, and opportunities.
Real-Time Automation
Rather than just analyzing big data, act on it with automated real-time and rule-based decision-making tools.
Marketing Intelligence
Efficiently analyze, discover, and act on your data from a single view.






Standardized video and ad engagement measurement.
Predictive Workbench
Predictive Workbench
Advanced insights powered by statistical modeling and machine learning.
Live Stream
Live stream
This real-time stream of data helps you monitor campaigns, fix problems and jump on opportunities.


Data Workbench
Data Workbench
An advanced analytics platform for customer analytics, attribution, and predictive modeling.
Mobile Marketing
Mobile app analytics
Gain a deeper understanding of your mobile app users and your mobile campaign right from your desktop, smartphone or tablet.

Learn how to solve business problems.

Read our use cases for best practices in Analytics.