Gain a deeper understanding of your mobile customers and a comprehensive view into your mobile campaign performance. With Adobe® Marketing Cloud, you have mobile analytics intelligence right on your desktop, smartphone, or tablet — so you can quantify the ROI of every mobile project.
Collect comprehensive data for your mobile websites and apps on all major operating systems.
Get complete customer metrics delivered in easy-to-use reports, including custom mobile dashboards, so you can measure mobile app engagement, conversion, and loyalty.
Understand user engagement within your mobile app, website, or video, including how frequently consumers launch the channel, whether they make purchases from it, and more.
Quantify the effectiveness of mobile-specific campaigns such as SMS, mobile search ads, mobile display ads, and QR codes.
Get consistent measurement and analysis of your mobile channels in context across all digital channels — including web, social, and email — and offline channels like branch offices, retail stores, and television.
Segment mobile data in real time, define advanced visitor segmentation rules, and view geolocation reports so you can better understand the behavior of your mobile audience.
By providing reports for each channel, Adobe Analytics showed us that there were major differences between mobile channels. Those reports help us focus on tailoring the experience of all our users.
— Jim Bassett, multichannel operations manager, Argos