The more you know, the better you connect.

 

Only Adobe Marketing Cloud brings you the master marketing profile, the only complete and fully actionable view of customers.

 

 

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Bridge the data divide.
Marketers use both authenticated and anonymous data, but leveraging the two has been difficult, until now. Only Adobe can connect you with all your data. And your customers.

What is profile management?

 

Adobe’s profile management brings all your Adobe and third-party data together to create a comprehensive and actionable view of an individual customer. Then, as customers interact with your company, the master marketing profile continues to build an even more robust view, allowing you to deliver the most relevant experiences in real time.

What is profile management?

Elements of profile management.

Elements of profile management.
Master marketing profile

Master marketing profile

Bring all your Adobe and third-party data together. Leverage authenticated data, like name and average order value, with anonymous data, like demographics or behavioral segments, for a 360-degree view of the customer.

Shared audiences

Shared audiences

Build an audience in one solution and share it across all Adobe Marketing Cloud solutions for more analysis, testing, personalization, and optimization.

Adobe Marketing Cloud is the answer to your marketing problems.

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