Suggest the content and products that will get your visitors to respond.

Instantly present visitors with personalized recommendations for additional items. Adobe Target automates the entire process, so you can quickly deliver relevant suggestions and easily monitor their impact.

 

Features of targeted recommendations

Multichannel recommendations

Create, test, and manage automated recommendations, such as cross-sell and upsell, across your marketing channels.

Marketer control

Change algorithm settings or modify recommendation layouts without having to rely on IT with the intuitive interface built for marketer use.

Built-in A/B testing

Continually monitor recommendation results with built-in A/B testing. View visits, clicks, and purchases with conversion lift data through the reporting interface.

Auto-optimization delivery

Set your recommendation testing to automatically deliver the best performing variation in real time to the appropriate segments.

Adobe Analytics data sourcing

Automatically sync activities, insights, and segments between Adobe Analytics and Adobe Target for deep analyses based on any number of segments and KPIs.

Additional resources

See how SmartFurniture.com achieved a 23-fold ROI in a single year.

See how SmartFurniture.com achieved a 23-fold ROI in a single year.
Download the success story ›

Skullcandy used recommendations in Adobe Target to increase upsell revenues by 30%.

Skullcandy used recommendations in Adobe Target to increase upsell revenues by 30%.

Download the success story ›

Get the most out of automated recommendations.

Get the most out of automated recommendations.

Read the blog post ›

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Lessons from the personalization pros.
Get the 2014 Digital Marketing Optimization Survey Results to see how top companies drive better results.

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