Extend your reach
Maximize reach while maintaining personalization
The Adobe Experience Manager solution integrates Adobe tools to empower content publishers and IT to optimize their content across digital channels, including mobile and social media.
Get your brand and experience in front of fresh eyes
Content publishers and marketers use the Adobe Experience Manager solution to provide the level of engagement and relevance that brings in bigger audiences and allows them to more effectively monetize content.
Adobe Experience Manager gives marketers and publishers the tools to optimize content and deliver messages for new audience segments.
Easily deliver rich content and engage with audiences across web, mobile, and social channels.
Increase the relevance of the content delivered to various audience segments.
Optimize content for SEO and build loyal readers and viewers.
Measure and increase reader engagement on digital properties.
Extend reach with Adobe Experience Manager
Adobe Experience Manager enables companies to dynamically deliver rich content through websites, mobile sites, and applications as well as optimize the content for greater visitor engagement.
Streamline the creation, review, and approval of articles and interactive content:
- Shorten time from creation to publishing through integration between Adobe Experience Manager Digital Asset Management and Adobe Creative Suite.
- Employ the WYSIWYG rich authoring environment of Adobe Experience Manager Web Content Management to lay out content in the structure for which it will be published.
- Easily store, manage, search, and reuse digital assets such as images and videos.
- Automate editorial review workflows and allow comments to be added in the context of web pages.
- Quickly translate and publish content to multiple languages.
Increase site visitor engagement:
- Dynamically deliver rich media to a broad audience simultaneously across your website, mobile site, and mobile apps with Adobe Experience Manager.
- Automatically optimize navigation based on device screen size.
- Use Adobe Search&Promote to optimize content and articles based on visitor segment intent and interests gleaned from first-, second-, and third-party data sources using Adobe AudienceManager.
- Incorporate social sharing with Adobe Experience Manager, by enabling comments, Facebook "likes," and tweets.
- Integrate blog posts and feature articles into a consistent overall experience.
Measure engagement across channels:
- Gain insight into which articles are driving the most traffic by using Adobe SiteCatalyst analytics integrated with Adobe Experience Manager.
- Get a complete view across web, mobile, and social channels of audience interactions and reactions to content with Adobe SiteCatalyst and Adobe Social.
Handle peaks in visitor traffic:
- Increase site performance while delivering rich videos and images to reduce bounce rates with Adobe Experience Manager embedded integration with Adobe Scene7.
- Deploy and scale in the cloud to handle peaks in visitor traffic with Adobe Experience Manager.
Download the solution brief |
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