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Patricia Seybold Group:
The Macromedia Flash Platform: Bringing Rich Experiences to the Masses |
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"The time for rich interfaces (and interactions) on the Web, on mobile phones, and in the enterprise is upon us."
Read the full report ›
(PDF, 145K) |
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IDC: Addressing Growing Handset Complexity with Software Solutions
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With the advent of powerful new mobile phones running on more advanced networks, wireless carriers, content developers, and handset manufacturers are bringing to market a range of new content and devices.
Read the full report ›
(PDF, 130K) |
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| New Pocket PC Exchange |
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Recently
launched, the Macromedia Pocket PC Exchange offers hundreds
of easy-to-install extensions, time-saving functions, code,
and more.
Visit the Pocket
PC
Exchange › |
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| Featured Flash Lite App |
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Now
available at the Flash
Lite Exchange, Traffic Lite lets you view the latest
UK road travel news—information provided by BBC RSS
feeds. |
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Poor
User Experience Hampers Use of Mobile Data Services, Harris Survey
Says
Harris
Interactive recently conducted a consumer survey on behalf of Macromedia.
The poll confirms that 81% of U.S. adults currently own a cell phone,
but a combination of factors, including slow download speeds, confusing
menu interfaces, poor graphics quality, and lack of relevant information,
serve as barriers to increased use of mobile data services.
In addition to making and receiving calls, the most common cell phone activities among U.S. adult cell phone owners include: using the calendar and address book (42%), downloading or playing games (33%), and downloading ringtones (32%). Among the least common uses is accessing online information services (21%). Consumer experience factors that prevent consumers from doing more with their cell phones include: connecting to network-based services is too slow, menu options are not user-friendly, and the quality of graphics is too poor.
"Mobile customers want the ability to easily discover and use next-generation, rich data services. A better mobile experience would lead to increased usage and adoption," said Gary Kovacs, vice president, product management and marketing for mobile and devices at Macromedia.
Flash brings a richer user experience to mobile devices, taking advantage of its interactive graphics capabilities, local storage, and consistent development platform. Development time for mobile interfaces and content is
dramatically accelerated with Flash, typically three to five times faster than other approaches.
"Flash enables mobile operators and handset manufacturers to rapidly create unique, personalized, and branded services and content for consumers quickly and cost-efficiently," said Kovacs.
For
more information about the Macromedia mobile and devices vision
and strategy, visit our Mobile and Devices site.
IDC: Addressing
Growing Handset Complexity with Software Solutions
By David Linsalata and Alex Slawsby, IDC
Sponsored by Macromedia
As the ultimate provider of access and, more importantly, the owner of the billing relationship with mobile phone subscribers, wireless carriers are in a unique position of power. In order to lock in future success, wireless carriers must be able to differentiate themselves from their competitors and provide unique value-added services to their users, all while managing the complexities of data service acquisition, management, and delivery. To date, despite their enviable position in the market, most carriers still experience difficulties fully leveraging their position due to their struggle to manage data complexities while delivering useful, value-added services to their subscribers. And as voice revenue declines due to commoditization, the importance of improving the data revenue stream is increasing dramatically.
Macromedia,
the sponsor of this white paper, provides its Flash Lite product
as a solution to this issue. Flash Lite allows for the efficient
and
rapid
creation and deployment of content to mobile phones, enabling mobility
companies to customize their devices with powerful user interfaces,
content, and applications. Flash Lite also enables over-the-air (OTA)
management of content, creating the possibility for the dynamic creation
and modification of new content and campaigns even after the device
has been purchased—further increasing the ability of carriers
to differentiate themselves from their competitors.
Read the full report ›
Mobile Sessions at MAX
Join
us in Anaheim, California on October 16-19 for our annual Macromedia
conference, MAX 2005. Thousands of leading designers and developers will
gather to share the latest mobile interfaces, content, and applications.
See how the world's largest mobile phone manufacturers are integrating
and deploying new Flash-enabled devices. Learn how to create,
integrate, and
deploy advanced mobile applications and branded content consistently
across your entire handset portfolio. Choose
from 10 sessions in the Mobile
and Devices track, including:
Stop
by our Mobile Pavilion and experience firsthand the latest interface
designs on the newest Flash-enabled phones and devices.
Visit
macromedia.com to register and to read the session descriptions. If
you register before August 26, you'll qualify for the
$200 early-bird discount.
Register today. |
