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As the product manager for Macromedia Director and Shockwave
Player, I hear this question often. It's like asking the weather
forecaster, "Will it snow on Christmas?" It's an inevitable
query:
What's the difference between Macromedia Flash and Shockwave?
And where do Director and shockwave.com fit in? Well folks, I
am to here to shed some light.
First, let's talk terminology. Macromedia Flash content is authored
with Macromedia Flash and viewed with the Macromedia Flash Player.
Simple. Shockwave content is authored with Macromedia Director
and viewed with the Macromedia Shockwave Player.
"Huh?" Yes, with Director, you author Shockwave content
as well as standalone executables known as "projectors."
The terms "Director" and "Shockwave" are often
used interchangeably. But remember, you can only author Shockwave
content with Director.
So, what's shockwave.com?
Part of an independent company called AtomShockwave, shockwave.com
is an entertainment website that features Shockwave and Macromedia
Flash content.
Now that we're all speaking the same language, let's talk functionality.
Macromedia Flash creates lightweight web content that includes
designs, animations and application user interfaces for deployment
across all platforms and browsers.
Different from Macromedia Flash, Director creates highly extensible
multimedia content that includes advanced 3D games and learning
applications deployable across multiple mediums such as the web,
kiosks and CD-ROMs.
So what does it all mean? Well, I could go on forever elaborating
on the distinctions of Director and Macromedia Flash, but for
the sake of time and space, I will give you examples of two areas
where each technology's unique strengths clearly make it the leader:
Macromedia Flash for website user interfaces and Director for
web 3D.
Half of the most trafficked sites on the web rely on Macromedia
Flash. Companies like BMW, FoxSports, Disney, GM, Tiffany and
Motorola use Macromedia Flash to convey their brands online, engage
customers and increase user productivity with easy-to-use web
navigation and user interfaces. No other technology has the reach
of Macromedia Flash Player, and as a result, almost everyone online
can immediately view Flash content.
Because Macromedia Flash is vector-based, its files are more
compact and efficient than their bitmap equivalentsmaking
Macromedia Flash ideal for rich graphics, animation and application
interfaces that download quickly over any Internet connection.
Now let's talk about web 3D. This technology has been the Holy
Grail for many web developers for years. Why? Because 3D lets
you express ideas and concepts in ways that are not possible in
two-dimensional space. Enhancing the user experience, 3D enables
content to be more effective and engaging. Everything from games
to e-merchandising and online learning can benefit from 3D. In
fact, prior to including 3D capabilities in Director, 3D was the
number-one requested feature from Director developers (per our
survey data).
Despite the fact that a lot of folks have wanted this technology
for years, until now the right pieces weren't in place to make
3D accessible to the masses. Director breaks through these barriers.
We've worked with Intel and many leaders in the 3D industry to
bring scalable 3D to the masses via Director 8.5 and Shockwave
Player. In the short period that the 3D-enhanced Shockwave Player
has been available, we have already made 3D playback a reality
to more web users than ever before. That's because we're distributing
our 3D technology through Shockwave Player and 70 percent of the
web-viewing population has Shockwave Player installed on their
computer, which means the majority of web users can immediately
view Shockwave content. For examples of compelling 3D content,
visit the Director
Shockwave Studio Inspiration section.
One last thing to note regarding Macromedia Flash and Director
is that these products are often used together. The English band
Gorillaz's site is a great example of a rich media experience
created with both products. Much of the user interface design
is done with Macromedia Flash (go into "the lobby"),
and the site also features "Geep Sim," a Shockwave 3D
driving game that is an interactive online representation of the
music video played on MTV.
"Geep Sim" puts users in the driver's seat of the band's
jeep as it snakes around a twisting 3D highway while the band's
song "19-2000" provides the soundtrack for the road
trip. More than 300,000 individuals visit the Gorillaz.com website
each month. In fact, Gorillaz.com was nominated for for an award
at this year's MTV Europe Music Awards.
Well, the engineers are calling and I must wrap this up. I hope
that I've helped clarify some of the confusion surrounding the
differences between Macromedia Flash and Director Shockwave Studio.
But before I gobeing the Director Product ManagerI
feel compelled to share with you some of my favorite Shockwave
sites. Enjoy!
Gorillaz.com:
Geep SimThe 3D driving game mentioned above.
WorldBuilderThis
site lets you learn about the universe by building your own planet
from scratch (determine chemistry, biology, etc.). Yes, I am a
science nerd.
Milko
Music MachineFrom the Swedish Milk council
An
oldie, but goodie.
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