Adobe® Search&Promote enables marketers to optimize how visitors browse, find, compare, and select relevant products and content on web and mobile sites. Businesses can easily promote priority items based on business objectives and visitor intent, as well as automate merchandising and promotions activity via KPI-based triggers or metrics.

Digital marketing challenges

Internal search is the primary form of navigation on many websites and is often the first step potential customers, especially mobile users, take to find what they want. Marketers, however, often don't have the necessary tools at their disposal to optimize site search and to create and manage a successful visitor search experience.

Solution

Adobe Search&Promote is a reliable and scalable hosted internal website search engine, capable of scaling to millions of pages or products, for heavily visited online businesses ranging from retail to news sites. It offers unprecedented levels of marketer control and metrics-based relevance.

Resources

Adobe Search&Promote product overview: Drive relevant matches.

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Success story: Murdoch University reduces average visitor search time by 11%.

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Benefits
Features

Provide visitors with rewarding and efficient experiences
Promote visitor engagement, conversion, and satisfaction through the use of tools such as search and navigation, allowing visitors to get their questions answered faster.
Increase relevance for maximum impact
Combine real-time metrics, merchandising rules, and customer intent to deliver relevant experiences.
Spotlight and target content to bring customers closer to goals
Deliver search results in unique ways that anticipate intent and meet marketing objectives.
Easily execute promotions and merchandising strategies
Build and manage business rules, and simulate strategies that drive promotional content, cross-sell/upsell, or unique and timely offers.
Optimize natural web search rankings
Use a built-in site map, optimized URLs, and dynamic meta content to leverage the attraction of web page or catalog content.

Flexible site search and navigation interfaces

Search features like auto-complete and "Did you mean?" guide site visitors faster and more accurately to the right results.
Refinements based on any decision-making criteria or facets such as color, gender, customer ratings, published date, or format (video, blog, article) supplement active navigation, social browsing, and sort and filter options.
Rich results through integration with Adobe Scene7® give result images more visual appeal and enable online shoppers to examine results in more detail.
Built-in linguistics, extensible industry terminology, and business rules enable visitor queries to be interpreted, disambiguated, and even corrected accurately to help ensure consistent matches with products and content.
Helpful related content such as videos, blog links, articles, and reviews can be delivered within search results or designated zones.

Advanced marketer console

Integrated reporting by Adobe SiteCatalyst® allows marketers to monitor highest/lowest converting search terms and paths and to understand what visitors are finding and not finding.
Visual rule builder provides an easy way to create business rules to accommodate unique search scenarios or merchandising exceptions
Experimentation with business and ranking rules enables marketers to simulate experiences in their own site environments.
Promotional banners can be managed and deployed completely from within Adobe Search&Promote.
Extensible domain dictionaries spanning more than 25 industries help ensure superior quality of search.

Metrics-driven site search relevance

Interactive tuning tool lets marketers and merchandisers create relevance formulas using their existing SiteCatalyst reports.
Decision support for marketing strategies and validation of merchandising intuition enable the development and implementation of high-return strategies.
Real-time analytics allow search results to be dynamically ranked according to business objectives.
Metrics from multiple data sources and KPI thresholds can be leveraged to trigger automated merchandising strategies, such as seasonal or holiday campaigns.
Self-optimizing search, navigation, and merchandising experience frees up business users to focus on key business issues.

Creation of relevant and efficient experiences

Dynamic landing pages provide relevant and effective experiences for paid search, email marketing, and affiliate marketing programs.
Ability to turn searches into opportunities to present optimized experiences helps meet marketing or merchandising goals.
Customer-centric results respond directly to customer intent and shorten the path to conversion.

Scalable and proven SaaS infrastructure

Comprehensive infrastructure combines the flexibility of on-premise software with the operational benefits of managed services.
Proven SaaS reliability, performance, and security remove hardware overhead costs and concerns and the need to provision for seasonality and event-driven spikes in traffic.
Incremental indexing helps ensure visitors are searching on the most up-to-date content and products.
Adobe in-house site search and merchandising optimization specialists can work remotely within the application.