To stay ahead of today’s competition, you need more than a web content management system. Captivate customers, increase conversion rates, and bring your brand’s story to life with Adobe's Web Experience Management solution.
Execute strategies across business-critical digital channels to build your base of loyal customers. Deliver meaningful, personalized content. Capture key insights. And drive multichannel marketing and e-business success.
Manage multiple online channels to bring consistently compelling, media-rich experiences to customers and prospects.
Foster online community and encourage customer connection through social capabilities such as comments, ratings, blogs, and surveys.
Launch multichannel, targeted campaigns that generate qualified leads and provide feedback on engagement and effectiveness.
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Enable business users to author and publish in context across channels, while maintaining corporate standards.
Connect with customers at home, at work, or on the go. Deliver targeted content to smartphones, tablets, and other devices.
Get in-context traffic reports, track keyword effectiveness, and utilize integration with Adobe Online Marketing Suite, powered by Omniture®.
Target content based on user profile and clickstream, and simulate user interactions to test effectiveness. Create intuitive rules via tagging.
Solutions by industry |
Customer stories |
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Regional commuter rail line uses Adobe solutions to provide travelers with up-to-the-minute online and mobile updates.
Online resource for mothers and mothers-to-be uses solution from Adobe to improve e-commerce and marketability of its content.
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Forrester Research (Nov 14, 2011)
In a detailed look at the WCM space, Forrester names Adobe a leader.
Toby Bell, et al (Nov 16, 2010)
Forrester Research (May 31, 2011)
Satisfaction at all steps across the customer lifecycle is low. Fixing the research and purchase processes, specifically, represents a big opportunity for vendors.
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