Brand
Build brand presence and loyalty
Today, a company’s brand identity and value is defined by the interactions and experiences it delivers across all digital channels. The Adobe Experience Manager solution integrates Adobe tools to empower marketers and IT to launch digital properties quickly and achieve measurable impact on brand strength.
Amplify brand through experience
Transform and extend your customer engagement seamlessly across web, mobile, email, and applications to build strong brands online.
The Adobe Experience Manager solution enables marketers to build brand in the digital world.
Build engaging, branded websites and microsites that maintain one global brand identity while being locally relevant.
Build e-commerce engagement that differentiates your brand identity with a personalized shopping experience.
Foster brand advocates through social communities and blogs, including ratings, integration with Facebook and Twitter, and more.
Quickly alter brand experience
The Adobe Experience Manager solution enables companies to build branded online websites, social communities, and personalized e-commerce experiences that help increase brand affinity and protect your brand strength in the digital space. It integrates Adobe tools to empower marketing and IT to launch digital properties quickly into the market and achieve measurable impact on brand strength.
Streamline creation, review, and approval of brand assets:
- Create rich media brand assets with Adobe Creative Suite.
- Easily store assets with metadata in a digital asset management (DAM) system through integration between Adobe Creative Suite and Adobe Experience Manager Digital Asset Management.
- Review and approve assets with workflows that business users define within Adobe Experience Manager DAM.
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Easily upload and retrieve assets:
- Intuitively search and retrieve documents, web pages, images, and videos across multiple repositories within Adobe Experience Manager Digital Asset Management (DAM) for asset reuse.
- Take advantage of advanced tagging and metadata support for flexible asset management and publishing strategies.
- Easily share assets within and outside the organization using the Adobe Experience Manager desktop or web client.
- Enforce brand consistency with a single digital asset repository.
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Deliver branded experiences across web, mobile, and social channels:
- Enjoy intuitive website, mobile site, and mobile app publishing on a single Adobe Experience Manager authoring platform to drive brand awareness while maintaining brand consistency.
- Create and manage templates within Adobe Experience Manager to enforce brand identity and corporate standards across multiple sites.
- Launch brand content quickly using WYSIWYG editing and rich layout capabilities.
- Support any editorial business process to make sure the message is on point.
- Personalize the content delivered based on persona, client context, and customer data to deepen brand loyalty with embedded integration between Adobe Experience Manager and Adobe Test&Target.
- Deliver dynamic media, such as streaming or embedded video or flyout image enlargement, to all channels and devices with Adobe Scene7.
- Embed Adobe Experience Manager social capabilities such as wikis, blogs, calendars, and forums to empower consumers to share their own content.
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Measure brand engagement and sentiment:
- Use Adobe SiteCatalyst analytics integration with Adobe Experience Manager web content management to make it easier to embed web content with analytics.
- Analyze and generate reports on brand engagement across digital channels (website, mobile site, mobile apps, and video) with Adobe SiteCatalyst.
- Rapidly measure and monitor the impact of social media on brand strength with Adobe Social.
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Transform the digital consumer experience:
- Extend your brand personality to the entire shopping experience thanks to integration with e-commerce engines.
- Deliver interactive brochures and catalogs to all channels and devices with Adobe Scene7.
- Take advantage of rich media support for online product customization.
- Enhance merchandising with 360-degree and close-up views of products, videos, and user reviews with Adobe Scene7.
- Use flexible taxonomy and tagging within Adobe Experience Manager to enable sorting and search based on business-defined categories.
- Extend the shopping experience to mobile sites and mobile apps. Support rich mobile and tablet capabilities such as GPS and camera for capabilities such as color-match with integration from Adobe Experience Manager to Adobe PhoneGap™.
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La Redoute
French online retailer revamps multilingual e-commerce sites for optimal efficiency, productivity, and higher sales with the Adobe Web Experience Management solution.
Penn State University Libraries
The Penn State University Libraries use the Adobe WEM solution to provide an optimal online experience for every user.
