Adobe Merchandising
Enhance the digital shopping experience
Adobe Merchandising enables retailers to execute online merchandising strategies that optimize marketing effectiveness through increased conversions and average order value (AOV). By improving shoppers' ability to find and select products, and promoting products based on business goals and metrics, and helps retailers grow their online channel.
Online marketing challenges
Merchandising managers at retail and eCommerce businesses need to execute merchandising quickly and effectively — without having to lean on technical or IT resources. They also know that they must engage visitors and convert them to shoppers by leveraging online marketing strategies such as search and email. A significant part of this challenge is increasing AOV by getting shoppers to purchase more products that lead to higher margins.y grow and shape the business.
Solution
Adobe Merchandising allows merchandisers to manage multiple brands and products online, connect shoppers with the products they want and take actions that reflect real business metrics.
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Deliver on this vision with a combination of broad native functionality and robust part.
- Easily Manage Online Merchandising Strategies
Use the Commerce Merchandising Console to manage merchandising strategies such as cross-sell, up-sell, promotions and landing pages
- Create Intuitive Shopping Interfaces
Help guide shoppers to a quick purchase decision through attribute-driven product navigation, selection and comparison
- Leverage Built-in Sales and Product Expertise
Access the comprehensive pre-built merchandising dictionary spanning many retail segments
- Automate with Metrics-Driven Merchandising
Use with online business analytics to execute merchandising strategies such as seasonal campaigns
- Encourage Social Merchandising
Incorporate customer-generated reviews, ratings and tags, resulting in higher conversions for reviewed products
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