Adobe SearchCenter+

• Focus on campaign performance and not data integration
  SearchCenter+ pulls in Adobe SiteCatalyst metrics mapped to search engine data. There is no cumbersome merge process to manage, so marketers can focus on campaign optimization based on current, accurate data.
• Insight and control to manage campaigns based on business needs
  Within a single interface, users can access critical business data, comprehensive search query terms, organic search activity, or custom campaign metrics aligned with easy-to-use management tools, giving them the power to take control of campaigns.
• Increased efficiency through automation
  Time is a precious commodity in the search world. The ability to automate daily tasks or deliver custom reports allows more time for campaign strategizing and optimization.

Organic search data integration

• Collect paid and organic impression, click, revenue, and rank data for critical terms.
• Gather rank data from key competitors.
• Create bid algorithms based on organic search activity.

Powerful automation functionality

• Pause and restart keywords based on inventory availability.
• Adjust bids based on business metrics across engines.
• Automatically create keywords, descriptions, and URLs based on fee.

Integrated ad site links

• Extend depth of ads by including up to four links.
• Increase conversion with more relevant landing pages.

Streamlined user interface to simplify daily management

• Use advanced filters to locate keyword sets based on specific criteria.
• Find and replace key ad content easily within the user interface.
• Adjust bids to similar keyword sets based on percentage or actual amount.

Comprehensive search activity data and keyword suggestions

• Query data from all search engines in Adobe SearchCenter+.
• Search internal site for activity.
• Easily expand keyword lists and develop negative.

Custom reporting and dashboards

• Prebuilt and user-definable metrics and reports.
• User-defined conversion metrics.
• Automated executive-ready reports and dashboards.

Attribution modeling

• View cross-channel traffic and conversion activity.
• Understand how multiple channels are impacting conversions.
• Choose from multiple models to meet business criteria.

Custom groups by keyword, ad, or placement

• Easily create keyword sets based on business needs.
• Manage and report against promotions, brands, products, and so on.
• Define groups based on ad placement, content areas, or engines.

Integrated help and community

• Take advantage of Adobe ClientCare and live chat.
• Participate in community discussion groups.
• Make use of training videos, case studies, and white papers.