Mobile engagement with Adobe Marketing Cloud.
According to Adobe Digital Index, mobile consumers spend up to 80% of their time in mobile apps. To help you turn downloads into experiences that engage your app users, we offer mobile marketing capabilities provided by Adobe Analytics and Adobe Target.
We help mobile teams solve the challenges they face today.
Drive app awareness and demand from among the millions of competitors and multiple app stores.
Measure and optimize your apps across all platforms, devices, and app stores from one place.
Go beyond app downloads. Make sure your apps are used, relied on and recommended.
See your apps accurately.
Use app analytics to clearly understand user acquisition across app stores, app engagement, user location by country, region and points of interest, and app store data like downloads and revenue.
Don’t just update your apps. Improve them.
Use A/B testing to find the best ways to drive app engagement, and use lifecycle and location-based data to target and personalize the app experience to each user.
Keep messages and notifications relevant and automatic.
Use real-time analytics to automatically trigger in-app messaging and push notifications that will keep your users interested and engaged with you’re app. Easily A/B test messaging to find out what works best.
Location, location, location.
Take advantage of location insights, geo-fences, and micro-location data from beacons to deliver location-aware experiences.
Manage all of your mobile marketing from a single place.
We provide a central location for all of your mobile app marketing needs and a single SDK for Adobe Marketing Cloud solutions.