Make mobile a moving experience.

Momentum is building towards a mobile-only future. Your audiences are already there and they expect you to keep up. To meet ever-growing demands, you need an intuitive digital experience that’s always there, flowing in and out of people’s lives naturally. Because to win over audiences today, mobile has to do more than delight people. It has to continually fill them with wonder.

You put a lot into mobile. Get more in return.

 

 
Customers and employees are on the go. Smartphones dominate and the internet of things has us more connected than ever. So companies must build digital experiences that are more than mobile first — they have to be meant for mobile. Because mobile isn’t just the most important channel. In the future, it could very well be your only channel.
Smartphones are the primary device  for 92% of consumers.*
 
Smartphones are the primary device for 92% of consumers.*
 
81% of executives think mobile apps are  integral to their organization and business.**
 
81% of executives think mobile apps are integral to their organization and business.**
*Source: Adobe Digital Index’s Mobile Benchmark Report, 2015.
**Source: Accenture, Growing the Digital Business: Spotlight on Mobile Apps 2015 Survey of 1,925 senior executives in digital strategy positions.

It’s time to see things differently.

 
To adapt to new realities, you need to shift your approach from being web-centric to becoming mobile-centric. Think of mobile apps and mobile web as the best way to connect with your audiences. Then adjust your strategies and tactics to reflect that. Be open to investing in mobile teams and giving them the resources they need.

 

Get mobile analytics off an island.

Making sense of mobile analytics requires more than looking at data through the narrow vision of a point solution. It means integrating your mobile team, and the data they look at, into your overall digital marketing strategy. Understand mobile successes by seeing them through a multichannel lens.

Create the essential app experience.

 
When apps are engaging and relevant, they quickly become essential for companies and customers. Because an app can be your most direct route to the people who drive your business.
Audi’s app brings customers  closer to a purchase as they  virtually build their dream car.
 
Audi’s app brings customers closer to a purchase as they virtually build their dream car.
 
ExxonMobil’s app recruits employees worldwide while showing a commitment to innovation.
 
ExxonMobil’s app recruits employees worldwide while showing a commitment to innovation.
 
Fast Company’s app engages readers by putting real time news at their fingertips.
 
Fast Company’s app engages readers by putting real time news at their fingertips.
 

Turn insight into action.

Turn insight into action.
 
Look beyond app downloads to engagement. Test and retest. Collect and analyze data to understand what attracts your audiences to your content. Discover opportunities to deepen involvement with well-timed and personal experiences. With the right analytics and optimization, you can turn insight into action.

Expand your mobile horizons.

 
Mobile apps go beyond engaging customers. They also recruit and train employees across the world. Make store associates more productive. They arm sales reps with information that’s updated in real time. When built, managed, and optimized the right way — apps can naturally do amazing things for both internal and external audiences.
 

If you’re going to do it, do it right.

 

At Adobe we’ve developed perfectly integrated cloud solutions that offer everything you need to master mobile apps. All you need to build, manage, deliver, and fine-tune powerful apps — quickly and easily. You’ll be able to create the mobile app experiences that audiences care about. And when that happens, the impact on business can be astonishing. 

Mobile is the strategy.

 
Mobile is in the midst of a growth spurt and that growth has serious implications for you and your business.
Use Mobile is the Strategy to compare your own efforts to benchmarks and best practices — so you can succeed with mobile today.
 

Dive in deeper.

 
Explore the amazing things you can do for business with mobile.
 
Engage audiences with apps.
Engage audiences with apps.
Control your app experience.
Control your app experience.