Build audience profiles you can use anywhere.

Adobe Audience Manager

What is Adobe Audience Manager?

It’s a data management platform (DMP) that helps you build unique audience profiles so you can identify your most valuable segments and use them across any digital channel.
 
Understand your audiences.
Get a complete view of your audience by combining all your data sources in one place.

Create new segments.

Continually discover and organize new, valuable segments for smarter targeting and personalization.

Advertise effectively.

Make your ad campaigns more productive by targeting specific segments on any platform.

See what Audience Manager can do.

Use rules based on attributes like behavior and demographics to build niche audience segments.
 
Conveniently target specific profiles on any content delivery platform.
 
Use different reports to uncover insights about your audiences and to find new segments.
 
Connect your customers’ journey with your brand across all touchpoints, screens, and devices.
 
Collect data about customers from every channel, and use it to improve and personalize their experience.
 

 

Audience Manager for advertisers.

Advertisers can grow their revenue and customer base through unified, actionable views of their audiences. Combine attributes from all your data sources into high-value audience segments for ad targeting.
 

 

 

Audience Manager for publishers.

Publishers can sell advertisers their unique, targeted audiences — not just impressions. Identify the audience segments that are unique to your business.

We keep up on the latest so you can, too.

Follow our blog to learn the latest thinking, strategies, and challenges when it comes to audience management. We’re finding the answers to the questions you’re asking.

See how our customers use Audience Manager.

See how this worldwide cruise line charts the best marketing course by knowing their audience.

Understand how the worldwide publisher gets the right content to the right audience, no matter where they are.

See how this leading PC manufacturer increased click-throughs by 495% by optimizing its PC Finder tool.

Learn how to solve business problems.

Read our use case for best practices in Audience Manager.