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| Leading designers from around the United States join the AIGA's get-out-the-vote campaign. By Matt Davidson |
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A soldier's helmet with a bullet hole through it. A bar code on the back of a bald head. An American flag that melds into a swastika. Would these images get your attention? Graphic designers know their profession exerts a tremendous influence on society, yet there is scant consensus about how to channel that force for the common good. Stepping into the design-activism vacuum is the American Institute of Graphic Arts. With a mission to identify nonpartisan causes worthy of its members' creative skills, the AIGA this year organized a get-out-the-vote campaign to increase voter turnout for the November 7 general election. It's the latest effort by the organization to make a contribution on a national level. "We're looking for areas where designers can show their concern in issues of interest to them," says Ric Grefé, executive director of the AIGA. "The idea for the get-out-the-vote campaign was, how can we take a nonpartisan political issue and make it relevant to designers' concerns?" |
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| Pentagram Design's Kit Hinrichs chose a favorite graphic element for this poster. He did most of the illustration work in Adobe® Illustrator® software but created the type shadows in a separate program. Of his collection of more than 3,000 American flags, Hinrichs jokes, "It's serious. It's a sickness." (Chapter: San Francisco; firm: Pentagram) |
| Earlier this year, Grefé realized that the upcoming election provided a natural opportunity for an AIGA-organized initiative. Through a national public service campaign, the AIGA could promote the importance of voting and combat the low voter turnout of past decades, while speaking to its membership's interest in freedom of speech and community activism. With that idea in mind, the AIGA asked each of its 41 regional chapters to nominate one of its members to submit a poster. The only criteria were that the message should spur people to vote and the poster should include the logos of the AIGA and Yupo, the sponsoring paper company.
The response was enthusiastic, with 22 submissions coming from chapters around the country. With synthetic paper company Yupo's sponsorship and a printing honorarium from the AIGA, printers produced 1,000 copies of each poster. The idea resonated among some of the AIGA's better-known members, as Charles S. Anderson, Kit Hinrichs, Jennifer Sterling, and D.J. Stout all donated their time and creativity. The art of the poster Sharon Werner, of Werner Design Werks in Minneapolis, combined strong graphic elements with a play on words to create one of the most compelling posters. With an image of a soldier's helmet rendered in thick strokes on a red background, the poster calls attention to itself with the hand-scrawled words, "Some Americans got it in their heads that voting was a right worth fighting for. Go vote." It's only when you see the die-cut hole in the helmet that you get the true message of the copy. Find out more about how Werner created her poster. |
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