Last updated: December 20, 2013
What’s Updated? Adobe has integrated the privacy practices of a company we recently acquired. We added information here to describe the advertising services offered by Adobe Campaign, a new product from Adobe.
Adobe offers hosted services as part of the Adobe® Marketing Cloud that give companies tools to provide more relevant advertising on pages you visit on the Internet. These tools also allow a company to provide you more relevant advertising within the emails, text messages, mobile notifications, and direct mail offers it sends you.
Adobe's advertising services help companies improve multiple types of advertising. For example, they help companies improve ads connected with social media (like sponsored ads on Facebook), on search results pages (like those on Google or Bing), and across websites (like banner ads on Yahoo!). Adobe’s advertising services also help companies send emails, text messages, direct mail, notifications on mobile devices, and messages within purchase receipts. When a company uses Adobe's advertising services, the company can use Adobe’s tools to collect information about the use of its websites, social media pages, or applications. Some companies may also choose to provide Adobe information it has already collected about you. That company may then use Adobe’s advertising services to determine both which advertising will be more relevant to you and the best way to provide you the advertising (such as via email, banner ad, text message, or direct mail).
When a company uses Adobe's advertising services, that company chooses how to implement and utilize Adobe’s tools to determine what type of information to have Adobe collect on its behalf and what information to send to Adobe advertising services.
Examples of the type of information these companies may provide to Adobe advertising services are:
The information Adobe's advertising services collect and receive on behalf of a company belongs to the company using our services, not to Adobe. Adobe uses this information only as allowed in a contract with the company to provide services to that company. Note that sometimes Adobe has permission from these companies to access and share aggregated information collected by Adobe advertising services with our customers, prospective customers, and partners in order to improve our products and services, to provide reports and market research, and to understand market trends. Aggregated information is anonymous and does not identify individuals. For example, we may publish reports that show which browsers or operating systems are used to access websites of the companies that use our advertising services.
Many Adobe advertising services, such as the services that help companies provide advertising on news articles (like banner ads) or search result pages, are not designed to collect information that identifies you personally.
However, if you either provide a company information that identifies you or interact with a company's social media sites, apps or pages, Adobe advertising services may use that information, on behalf of a company and at its direction, to provide you advertising for that company through social media or other marketing channels like email or text message.
Adobe may also receive information using technologies developed by mobile operating system providers. For more information about the type of information mobile operating system providers allow companies to collect, please review the privacy practices of your mobile operating system provider.
In general, companies use the information that they collect through the use of Adobe's advertising services to provide you with more relevant advertising. For example, a company may use this information to:
Another way for you to tell us you do not want companies to use Adobe's advertising services to provide you with relevant content and advertising based on your previous browsing activity is to opt out by following the instructions here. If you do opt out, you will no longer receive banner advertising powered by Adobe's advertising services based on your previous browsing activity. You may still receive advertising from companies that use Adobe's advertising services, but they will no longer be based on your previous web browsing activities or likely interests. When you opt out, Adobe will place opt out cookies on your browser. If you delete your cookies, change browsers, or change devices, you will need to repeat this opt-out process. Also, please note that this opt-out process will work only if your browser is set to accept all cookies.
Adobe is a member of the Digital Advertising Alliance (DAA) and adheres to its self-regulatory principles. More information about the DAA self-regulatory principles, as well as more information about interest-based advertising, can be found here.
To learn more about how to opt out from receiving commercial email or SMS messages, please review the opt out process specified within the message itself. To learn more or understand how to opt out from receiving mobile notifications, please review the privacy options your mobile device operating system provider offers you.