Adobe marketing and advertising practices

We may reach out to you in different ways, for example, to tell you about a new version of an application you’ve purchased, to show you how to use a particular feature we think you may enjoy, or to tell you about a new application. However, we also let you tell us you’d rather not hear from us with this type of communication.

Adobe email, telephone, and postal mail marketing

If you agree to receive email, telephone, or postal mail marketing from us, we try to make it useful for you, based on your likely interests. Please let us know if you’d rather not hear from us.

Advertising within Adobe websites and applications

When you are using an Adobe website or application, we may show you content, offers, or recommendations that are based on your likely interests. Learn about your privacy choices related to content, offers, and recommendations tailored to your likely interests.

Adobe online advertising

Adobe sometimes runs online ad campaigns that display ads to you based on your likely interests. We may learn your likely interests when you use our websites and applications and from other companies and websites that help us understand your likely interests. These types of ads are often called “interest-based ads” or “online behavioral advertising.” We hire “ad networks” to display these Adobe ads on websites across the Internet.

The ad networks we hire to display these ads set their own cookies on your browser and use web beacons to measure the effectiveness of these ads and to understand your likely interests. We and our ad networks learn which Adobe ads are shown to you, which ads are clicked on, and on which web page they were displayed.

We allow you to choose not to receive tailored Adobe ads shown on other websites based on your activity on our websites and online services. If you tell us not to send you these types of ads, you may still see Adobe ads on other companies’ websites, but they will not be based on your activity on our websites and online services.

For more general information about interest-based ads and your choices, visit these sites: the Digital Advertising Alliance, the Network Advertising Initiative, and the Interactive Advertising Bureau (IAB) Europe.

Adobe also runs online ad campaigns that display ads to you on social networking sites and within non-Adobe apps. The social networking site or app may help tailor the ad using, for example, information you have provided to the social networking site or app. The social networking site and app providers we hire to display these ads to you may set their own cookies on your browser, and may use web beacons and device identifiers (such as IP addresses) to measure the effectiveness of these ads and to understand your likely interests. We and the social networking site or app provider may learn which Adobe ads are shown to you, which ads are clicked on, and where they were displayed. Please see the privacy policy of the social networking site or app on which an Adobe ad is shown for more information about its privacy practices and privacy choices it may offer.