Adobe Acrobat Family

The marketing manager for Custom Communications needs to produce a product brochure for a tradeshow in two weeks. In this short time, it is challenging to collect source material, direct the creative agency, and satisfy multiple stakeholders. The marketing manager counts on Adobe® Acrobat® 7.0 Professional software to manage content, control revisions, and stay on schedule.

Convert, combine, create

The marketing manager gathers source material from several departments that has been created with Adobe Illustrator® and Adobe Photoshop® software as well as Microsoft Word and PowerPoint and then combines it into a single Adobe PDF file and sends it to the agency. The agency designer immediately extracts the text and graphics from the file and creates a draft brochure. The designer merges the design elements into a new Adobe PDF file and e-mails it back to Custom Communications, confident that fonts, images, and formatting will remain 100% intact.

Simplify review, feedback, and revision

The marketing manager uses Acrobat Professional to enable the file so reviewers from the product team, legal department, or anywhere in the company can use either Acrobat or free Adobe Reader® software to easily add notes and comments, without changing the original document. The manager sorts the comments and makes revisions, and then this process is easily repeated as many times as needed to finalize the content. The manager sends a final markup to the creative agency as a single Adobe PDF document.

Facilitate and electronically record approvals

The agency incorporates changes and produces the final brochure, forwarding it to the manager for stakeholder approval. A digital signature records the final approval.

Publish your completed brochure instantly

The marketing manager chooses to apply security features, such as disallowing changes or copying to the final Adobe PDF file, and posts the brochure on the company Web site.

Speed high-quality printing

Using Acrobat 7.0 Professional preflighting tools, the agency prepares the brochure for printing. All elements are within one clean Adobe PDF file — with no linked images, fonts, or native files. The brochure is ready in time for the show.

Get information to market faster with Acrobat.

Throughout the brochure creation, review, and finalization process, Acrobat products eliminate inefficient telephone, fax, and paper-based processes, saving time, improving collaboration, and safeguarding critical information.

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Try Acrobat 7.0 Professional — free for 30 days!

Download the free, 30-day tryout version of Acrobat 7.0 Professional to create and combine electronic documents, manage reviews, build forms, and protect information. Tryout software includes Adobe Reader 7.0 and Adobe LiveCycle™ Designer (to create forms).

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