Adobe AdLens / Display

Broader reach to targeted audience segments.

Real-time efficiency for maximum performance.

Adobe® AdLens™ for Display, formerly Efficient Frontier, is the only digital advertising optimization solution that integrates display ad investing with search engine marketing (SEM) and social ad buying and offers massive reach through partnerships with the world's largest inventory suppliers. Achieve high-performing display campaigns with impression-level bidding, targeted audience buying through look-alike modeling, cross-channel insights, and flexible campaign management.

Display ad marketing challenges

Today's online display ad market can be extremely complicated to navigate. It's filled with decisions about where to place advertising and concerns about whether ads purchased on carefully selected sites will result in the right brand experiences and conversions.

Solution

The real-time bidding infrastructure of AdLens for Display enables you to reach large-scale, high-quality inventory within leading ad exchanges and supply side platforms (SSPs). AdLens for Display supports bidding at the impression level via modeling and proprietary optimization technology, helping you purchase display ad inventory more efficiently.

Resources

Adobe helps Blue Nile scale its search campaigns nationally and internationally.
Read the case study ›

Search, mobile, and Facebook spending continues to pay off.
Download the Q1 digital advertising report ›

Tools that capitalize on display as a performance channel
Get greater control and insights with a proven optimization approach.
The ability to give credit for display conversions
Use customizable view-through weights and multi-event attribution rules.
Channel-assist reporting
Understand which clicks and impressions led to a specific conversion.
Scale-of-performance display
Go beyond retargeting through real-time bidding and access to a wide array of targeting data.
The ability to manage your audience buys
Control frequency worldwide.