Adobe AdLens / Search

The advanced, portfolio-based approach to SEM optimization.

Adobe® AdLens™ for Search, formerly Efficient Frontier, provides advanced models for weighing risk and return across your search engine marketing (SEM) campaigns. Maintain real-time visibility into advertising decisions as you either automate bids or control them directly. Predictive models provide forecasts for future allocations and performance.

SEM challenges

Competition for market share is fierce. And SEM campaigns are more complicated than ever, with millions of keywords, geotargeting, content options, and constant copy and creative testing. You need a solution that helps you optimize your campaigns at scale.

Solution

AdLens for Search improves the performance of your SEM campaigns. It's a portfolio optimization platform that provides better results than rules-based technologies. It's field-tested to scale and handle more keywords than any other methodology. And it offers data integration with Adobe Digital Marketing Suite.

Resources

Adobe helps Blue Nile scale its search campaigns nationally and internationally.
Read the case study ›

Search, mobile, and Facebook spending continues to pay off.
Download the Q1 digital advertising report ›

Predictive modeling and advanced algorithms
See correlations between expenses and results.
Scalability for massive enterprise campaigns
Have the ability to set more than 5 million bids a day across more than 120 million keywords.
A unified dashboard that provides complete control
Build and manage your campaigns, keywords, and creatives, and set performance goals for optimization.
Advertising campaign management
Automatically process inventory changes to create product-specific ad campaigns.
Comprehensive reporting tools and customizable outputs
Provide deep insights and visibility into campaign success.
Detailed reports
Offer status and direction of your search efforts.
Data integration with Adobe Digital Marketing Suite
Save time through easier deployments with wider data capture.