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Develop social ad campaigns that work.

Adobe® AdLens™ for Social, formerly Efficient Frontier, helps you open new marketing opportunities on social networks such as Facebook and LinkedIn. Automation eliminates complexity in campaign management and reporting workflows, while algorithm-based optimization and predictive modeling tools increase success in any social ad marketplace.

Social marketing challenges

In social advertising, it's easy to spend your marketing budget without understanding the capabilities of each network's advertising products, how to get more from your investments in real time, or how to accurately measure the success of your efforts.

Solution

AdLens for Social helps you quickly and effectively optimize Facebook advertising by segment, creative content, and bid, and then optimize results given your budget and goals. It also offers advanced targeting and creative optimization for LinkedIn. Cross-channel tracking and reporting help you understand your return on campaign investment.

Resources
Acer customer story

Learn how Acer increased its Facebook fans tenfold.
Read the case study ›

Expedia case study

Expedia soars to success on Facebook with a fun and innovative campaign called "The FriendTrips Game."
Read the case study ›

  • Advanced targeting
    Optimize campaigns across audiences for great efficiency.
  • The ability to identify nonintuitive audiences with the Affinity tool
    Increase the size of your target audience.
  • Automated multivariate testing
    Improve click-through rates.
  • Auto-splitting
    Launch ads at scale based on multiple creative variations and all Facebook segments, including likes, interests, age, gender, and geography.
  • Advanced segment reporting
    Get big-picture views, as well as highly detailed views that enable closer evaluation.

Learn more about the privacy practices Adobe employs with Adobe AdLens.

Customer login

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Best practice guides

The subtle science of bidding

What you don't know will hurt you.

Algorithms and optimization

Use portfolio optimization to improve your campaign results.

Top digital trends of 2012

Understand the digital landscape and future of advertising.

View more ›

On-demand webinars

A Q&A about the new Facebook pages

Learn about new opportunities for advertisers.

Social ROI

In a detailed look at the WCM space, Forrester names Adobe a leader.

View more ›

Meet the first four-badge Facebook Preferred Marketing Developer: Adobe

Meet the first four-badge Facebook Preferred Marketing Developer: Adobe

Let Adobe help you create social experiences that stand out from the crowd.

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