Adobe AdLens / Social
Develop social ad campaigns that work.
Adobe® AdLens™ for Social helps you open new marketing opportunities on social networks such as Facebook, LinkedIn, and Twitter. It also allows for retargeting through Facebook Exchange (FBX). Automation eliminates complexity in campaign management and reporting workflows, while algorithm-based optimization and predictive modeling tools increase success in any social ad marketplace.
Resources |
Learn how Acer increased its Facebook fans tenfold.
Read the case study ›
Expedia soars to success on Facebook with a fun and innovative campaign called "The FriendTrips Game."
Read the case study ›
- The ability to maximize ROI by using proprietary bid optimization algorithms adapted specifically for channels like Facebook and LinkedIn
- The power to scale your campaigns almost instantly by automatically building thousands of ads in seconds
- Detailed analytics and deeper insights through streamlined social reporting
- Access to deep technical understanding of social network optimization to meet your advertising goals (Adobe is the only Preferred Marketing Developer awarded all four Facebook API badges: Pages, Ads, Apps, and Insights)
- Proven scale, offering the ability to manage over US$100 million in annual Facebook advertising
- Facebook Exchange integration for retargeting performance advertising; a native Demand-Side Platform (DSP) enables streamlined management and security
- Twitter Promoted Products integration to take advantage of Twitter campaign distribution, but with added performance capabilities inherent to Adobe Media Optimizer
- Advanced targeting
Optimize campaigns across audiences for great efficiency. - The ability to identify nonintuitive audiences with the Affinity tool
Increase the size of your target audience. - Automated multivariate testing
Improve click-through rates. - Auto-splitting
Launch ads at scale based on multiple creative variations and all Facebook segments, including likes, interests, age, gender, and geography. - Advanced segment reporting
Get big-picture views, as well as highly detailed views that enable closer evaluation. - Native DSP
Help ensure streamlined bidding management. Media Optimizer has its own DSP, which means that real-time bidding on FBX, and other display publishers, is fast and secure.
Adobe is now part of the Facebook Exchange.
Buy ads on Facebook via real-time bidding.
Work with the only Facebook Strategic PMD with all 4 qualifications
Let Adobe help you create social experiences that stand out from the crowd.
