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Digital Marketing Suite /

Adobe AdLens / Adobe Services for AdLens

SEM with less risk and higher returns.

Fresh direction for ad strategy, optimization, and tech support.

With Adobe® Services for AdLens™, highly trained services personnel will work with you to translate your business requirements into superior digital marketing performance. They'll help you get the most from AdLens in areas such as determining keywords, creative, and performance goals — or even provide full management of your digital marketing campaigns.

Digital advertising challenges

Sometimes, you just can't do it all on your own, even if you're using the leading digital marketing solutions. Time and resource constraints and the need to improve areas of expertise within your team present ongoing challenges.

Solution

Get industry-specific best practices and strategic consultation for your business. Adobe's online marketing experts provide daily campaign execution and weekly performance reports to help you meet your business goals, using statistical modeling and data mining. If you don't require full-service support, Services for AdLens scale to meet your needs, including services focused on optimization, training, certification, or support.

Resources

Blue Nile customer story

Adobe helps Blue Nile scale its search campaigns nationally and internationally.
Read the case study ›

Search, mobile, and Facebook spending continues to pay off.

Search, mobile, and Facebook spending continues to pay off.
Download the Q1 digital advertising report ›

  • Benefits
  • Features

Adobe AdLens service teams will work to understand your needs, match your business goals to optimization techniques, and develop advertising strategy. Services offered include:

Digital advertising strategy:

  • Performance optimization
  • 90-day strategic planning
  • Simulations
  • Cross-channel analysis
  • Cross-channel attribution
  • Daily and weekly reporting
  • Weekly status and strategy calls
  • Quarterly onsite review

Campaign optimization across channels or channel specific:

Search

  • Account restructuring
  • Landing page optimization and testing
  • Keyword expansion and pruning
  • Match-type optimization
  • Geo-targeting
  • Ad copy development, testing, and optimization
  • Daily and weekly reporting

Display

  • Display retargeting
  • Ad testing (size, publisher, vertical, ad type, ad rotation)
  • Creative message testing
  • Audience segment creative testing
  • Frequency capping
  • Third-party data analysis and targeting
  • Daily and weekly reporting

Social

  • Creative testing and execution
  • Audience segmentation and testing
  • Interest target development

Technical support:
Training — The AdLens training group provides onsite training and web-based seminars, as well as hands-on training. Campaign operation will be handed over to your team once the account is up and running. Online help is also available throughout the platform.

Certification — The AdLens certification program covers cutting-edge marketing topics such as search, display, social, portfolio theory, and optimization, as well as AdLens product-specific features.

Global unlimited support — With support teams in the United States, United Kingdom, and India, you can get unlimited access to tech support for critical issues 24x7 from a dedicated support telephone line. For noncritical issues, you can email the support team or submit a service ticket.

Learn more about the privacy practices Adobe employs with Adobe AdLens.

Adobe AdLens

Learn how to manage complex digital advertising campaigns.

Adobe AdLens
Contact us
Sales: 877-273-6669
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Best practice guides

The subtle science of bidding

What you don't know will hurt you.

Top digital trends of 2012

Understand the digital landscape and future of advertising.

View more ›

On-demand webinars

A Q&A about the new Facebook pages

Learn about new opportunities for advertisers.

Cross-channel attribution

Define the right media mix for your business.

View more ›

Algorithms and optimization

Algorithms and optimization

Use portfolio optimization to improve your campaign results.

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