Discover tips, tricks and best practices for producing effective webinars.

Webinars: They’re Not Just for Leads Anymore

A new study and report released today finds that successful marketers are using...

Eight webinar registration dos and don’ts

Do this. Don’t do that. Yep, this is another list of dos and don’ts to add to your...

5 ways webinar recordings result in 100%+ content consumption

I have stressed this before and today I will double-click on why recording your...

Featured Content:

Webinars: They're Not Just for Leads Anymore

Content Marketing Institute research shows that marketers are finding new ways to use webinars to drive customer engagement at numerous phases of the buyer’s journey.



2014 B2B Content Marketing Benchmark Report
Published October 1, 2013 by The Content Marketing Institute (CMI) and MarketingProfs

Webinar use as a content marketing tactic rose to 62% in 2013 from 59% in 2012 according to the latest B2B content marketing report put out by CMI and MarketingProfs.  Webinars remain the 3rd most effective tactic but are now tied for 3rd with videos. A good review of the state of the union in content marketing.

Article: How to use webinars to accelerate the sales cycle
Published on October 28, 2013 by BtoB Magazine
Best nugget from this article: "If you look at the buying process, it takes nine to 15 touches to have a live conversation to qualify a prospect. A webinar can be a leapfrogging point for multiple touches.”

Case Studies to Steal Ideas From

American Marketing Association
AMA upgrades their members-only webinar program with more customization and campaign tracking.

GreenBiz Group
GeenBiz takes their conference online with webinar technology to create a hybrid event.

NetSpeed Learning Solutions
Virtual training consulting company delivers innovative content and thought leadership through highly participatory, engaging webinar workshops.

IDEXX Laboratories
Animal health solution provider improves customer satisfaction and increases repeat business with informative, high-impact webinars for education, support and best practices.

BMO Financial Group
Financial services group delivers weekly hot-topic webinars to train and educate customers on products best practices as well as provides a high-touch, personalized experience online to strengthen relationships.

Adobe Systems by MarketingSherpa
'Webinar Marketing: Adobe revamps strategy and achieves a 500% lift in conversion to sale.' Read MarketingSherpa's write up on this case study.

Videos Worth a Watch


American Marketing Association

AMA TV: A case study of Adobe’s webinar program for Adobe Connect reveals that integrated strategies improve results


MarketingSherpa Webinar Archive

MarketingSherpa Interview: How Adobe Saw a 500% Lift in Conversion from Changing its Webinar Strategy


Marketing Webinar Analytics

Learn more about how to go beyond registration and attendance with a deep dive into webinar analytics.


SYNC Studios Case Study

Miami-based computer graphics firm SYNQ Studios uses Adobe® Connect™ to support rich, interactive three-day educational webinar from Cairo to audiences on five continents. 

Attend a Webinar: Learn best practices from our guest experts

Upcoming live interactive webinars

How and why to include webinars in the content marketing mix

Thursday, April 10, 2014 10-11am PT

Learn criteria for delivering content using webinars and strategies for using webinar content to qualifty leads.  Register Now.


Watch a recorded webinar now

6 Weeks to a Great Webinar

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Learn how to plan and produce a great webinar in 6 weeks. A helpful check list is available for download from the recording. Presented by Wayne Turmel, author of '6 Weeks to a Great Webinar'. Watch Now.

Making Your Webinars More Engaging and Interactive

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Once people have joined your webinar, how do you keep their attention? Web conferencing software offers features that enable you to move beyond simple narration over PowerPoint slides to make your webinars more compelling, interesting, and fun to attend. Watch now.

The Webinar Manifesto: Never Design, Deliver, or Sell Crappy Webinars Again

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Declare war on bad Webinars. Learn from Matt Murdoch and Treion Muller, how to captivate audiences through eloquent delivery and beautiful design while pushing the limits of your technology. Based on their book ‘The Webinar Manifest’. Watch Now.

A Guide To Building Effective Marketing Presentations

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Join Ken Molay, president of Webinar Success, as he presents practical guidelines for creating webinar presentations that engage your audience and create sales interest. Watch Now.

Secrets of B2B Lead Generation Webinars

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Marketing webinars can build sales leads and generate enthusiasm for your products and services.  Learn the tricks of effective marketing presentations in this session. Watch Now.

How to Be a Great Webinar Moderator

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Ken Molay, president of Webinar Success, offers best practices and recommendations gleaned from his many years of webinar support experience. Watch Now.

How to Generate Leads With Webinars the Sales Team Will Love

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Learn about why webinars are also a powerful platform for a trust-based marketing approach to improve lead quality and nurture the pipeline. Review the handout . Watch Now.

Driving Demand with Digital Events

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Driving demand is top of mind for marketing and sales but getting the attention and engaging audiences has never been more competitive in the digital landscape. Watch Now.

Improving Your Online Presentation Skills

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You can become a more engaging and persuasive spokesperson for your organization while feeling comfortable and in control during your online seminars.  Watch Now.

What Makes a Good Webinar?

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You are a savvy B2B marketer who creates great marketing campaigns for Lead Generation. Let's look at the power of effective webinars. Watch Now.

How and why to include webinars in the content marketing mix

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Learn how and why to include webinars in your content marketing plan. Watch Now.

A Better Way To Score Webinar Leads

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Lead scoring is an important way to identify which contacts deserve sales attention. Learn how to analyze the behavior of your webinar attendees and the ways that they interact with your content as clues to their interest level. Watch Now.

How to deliver immersive content experience using webinars

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Content Marketing is a hot technique to attract and retain customers by creating and curating valuable content. Watch Now.

Create a Winning Content Marketing Webinar Series Strategy

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Don't Just Do One Webinar - Create a Winning Content Strategy with a Thought Leadership Series.  Watch Now. 


Adobe Connect Webinars for content marketing helps marketers deliver compelling, immersive events; maximize attendance; and measure results to identify the most relevant leads and optimize campaign investments.  Adobe Connect is the ideal solution for any organization committed to delivering engaging content at any stage in the customer engagement cycle.


Learn More

Learn about Adobe Connect Webinars - including a 4 minute video overview.


Watch Now: Mobile Webinars

Learn how you can host and attend a webinar from virtually any device in this 1.5 minute video.