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Adobe Magazine
Winter 1998

Letter Space
"A Little Information, A Big Impression" (PDF: 281 KB / 3 pages)
by John D. Berry
Small design projects aren't necessarily easier than big ones. Take business cards, for example - designing them so that they effectively convey information and correctly express a business's image in just 3-1/2 by 2 inches is not easy task. Be creative, but bear in mind that simplicity and understatement often work best.

On Paper
"The Bleach Wars" (PDF: 116 KB / 1 page)
by Constance J. Sidles
Blank paper...could anything be more basic and uncontroversial? Who'd have thought those innocuous white sheets could cause such a ruckus? Learn what the fuss is about and why paper mills and environmentalists are lining up on either side of the presses.

Web Watcher
"Attention, Please" (PDF: 116 KB / 1 page)
by Glenn Fleishman
Building a great Web site is only part of building a great Web site - if no one comes to visit, it doesn't really matter how beautiful or useful your pages are. Here are a few ways to attract the attention your site deserves.

How-tos
"Packing Light" (PDF: 215 KB / 3 pages)
by Teri Patrick and Tamis Nordling
Acrobat® lets you "pack" fonts into a PDF in three basic ways: by fully embedding, subsetting, or not embedding them. Each method differently affects a PDF file's size, editability, and typographic fidelity.

"Getting to the Finish Line" (PDF: 297 KB / 4 pages)
by Ted Alspach
You're a designer, so you shouldn't waste your creative energy worrying about how your Illustrator® document will print, right? Wrong. Spending a few minutes planning your project can ensure that its final output will go smoothly, potentially saving you hours of printing-related hassles.

"Linking 101" (PDF: 330 KB / 4 pages)
by Olav Martin Kvern
Linking is surely one of the least understood functions of many applications. But if anyone can explain how it works in PageMaker®, Illustrator, and FrameMaker®, Professor Kvern can.

Features
"Knowing Your Rights" (PDF: 396 KB / 6 pages)
by Paul Roberts
The increasing popularity of Web publishing isn't just changing the way that intellectual property (creative works such as text, images, and even software) is distributed, it's also changing the way such work is bought, sold, licensed, and - in some cases "borrowed."

"Design for Interaction" (PDF: 330 KB / 3 pages)
by Rick Mullarky
If you're familiar with the term user-interface (UI) design, you may think of it as the domain of software engineers. But software isn't the only product that has an interface - all products do, in fact. If you're one of the many designers who creates Web sites, PDF files, or other types of nonlinear or interactive publications, you can probably benefit from some of the principles of UI design.

Q&A
Adobe Magazine's Q&A sections include answers to questions frequently asked of Adobe's technical-support department and tips that'll help you use your Adobe products better and faster.
Acrobat (PDF: 281 KB / 2 pages)
FrameMaker (PDF: 149 KB / 2 pages)
Illustrator (PDF: 297 KB / 2 pages)
PageMaker (PDF: 215 KB / 3 pages)
PageMill® (PDF: 165 KB / 2 pages)
Photoshop® (PDF: 182 KB / 3 pages)
Adobe® Premiere® · After Effects® (PDF: 297 KB / 2 pages)