Adobe® AudienceManager is the industry’s first data management platform that consolidates audience information from all available sources. It identifies, quantifies, and optimizes high-value target audiences, which can then be offered to advertisers via an integrated, secure, privacy-friendly management system that works across all advertising distribution platforms.
Adobe AudienceManager manages advertising data to action robust multisource visitor profiles into complex multipartner advertising distribution opportunities. Its enterprise-level technology is a preferred alternative to homegrown systems that are often expensive to build, operate, and maintain.
Adobe AudienceManager provides the scale, reliability, insight, and performance necessary to power very large digital advertising programs, yielding unparalleled digital advertising relevance to Adobe Marketing Cloud customers.
Consolidate and enhance audience profiles
Identify and quantify audience segments
Enable action profile information and segmentation across any channel
Uphold the highest standards of privacy and protection